Blog

Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Kyle Harris
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most...
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Facebook relaunches failed Events app as Facebook Local
Tuesday, December 05, 2017
gwarner
As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching...
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Year of the Local Presence Management Marketers
Thursday, November 30, 2017
Kyle Harris
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing...
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Google Rolls out Three Positive Changes for Marketers
Tuesday, November 07, 2017
Kyle Harris
2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right...
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Video Reviews for Google Maps: The Next Generation of Content and Feedback
Thursday, October 05, 2017
Kyle Harris
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or...
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Listing Management for Your Business: What’s Next?
Tuesday, September 26, 2017
Brett Fritz
As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a...
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How to Master Local Search in a Mobile-First World
Friday, September 22, 2017
Emma Lauchlan
The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not...
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85% of brands didn’t change their opening hours over the bank holiday
Friday, September 01, 2017
mfantis
We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon...
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The DAC Guide to Google My Business Optimisation for Multi-Location Brands & SMBs
Thursday, August 24, 2017
Kyle Harris
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...
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Google Responds to Facebook’s Business Messenger
Tuesday, July 25, 2017
mfantis
Google have launched chat functionality via their local listing (this is limited to the US, for now). The product allows users to directly message a business owner through a GMB listing. Businesses...
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