Blog

Creating a Local SEO Strategy
Wednesday, September 05, 2018
Grant Whiteside
In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search...
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August 2018 Local Listing Management Roundup
Thursday, August 30, 2018
Zoran Dobrijevic
With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That...
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The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper local listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants,...
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Local Presence Management (LPM) on Microsoft Azure
Monday, May 21, 2018
Grant Whiteside
As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s local...
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Reducing CPA at the Local Level with Display Media
Thursday, May 10, 2018
eschaffer
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
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How to Optimize Your Email Signature to Generate More Reviews
Friday, March 16, 2018
Kyle Harris
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert...
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
Eli Grant
Despite its proven impact on results, localisation is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multichannel retailers view localisation as...
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Kyle Harris
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most...
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Facebook relaunches failed Events app as Facebook Local
Tuesday, December 05, 2017
gwarner
As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching...
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Year of the Local Presence Management Marketers
Thursday, November 30, 2017
Kyle Harris
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing...
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