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Digital moves fast.
Tuesday, July 14, 2020
In June, Google announced that it would allow businesses to post a variety of secondary hours on their Google My Business (GMB) listings. For the first time, businesses were able to define and post...
Tuesday, June 30, 2020
COVID-19 has demanded a number of updates to the local listings ecosystem, primarily to better communicate health and safety protocols with customers. Many of these changes, however, appear to be...
Local Search Masterclass recap: How financial brands can drive customer acquisition and retention during re-openings, and beyond
Tuesday, June 16, 2020
Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to...
Thursday, May 28, 2020
Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped...
Thursday, April 30, 2020
Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t...
Wednesday, April 22, 2020
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage....
Wednesday, April 08, 2020
Many businesses would love to dedicate more time to embrace every possible online optimisation. But the business of running a business usually takes precedent, and you know what that means:...
Tuesday, April 07, 2020
While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online...
Tuesday, March 31, 2020
A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a...
Tuesday, March 24, 2020
COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that...