Blog

Google’s announcement of a bevvy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...

Hello, my name is Jack and I’m an ad blocker. I’ve been blocking for the past four years now. I’ve been lying to my colleagues and professional acquaintances and the lies have become too much....

It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking...

First, let’s kick off the blog post with the most obvious question you’ll ask yourself once you find out about the changes that are happening to your AdWords Campaigns. Why on Earth did...

Mozilla co-founder Brendan Eich unveiled his latest project, the open source Brave browser that automatically blocks ads and then replaces them with ads of its own. The company behind it, Brave...

Without a shadow of a doubt social media marketing, and in particular Instagram, is a must for a modern-day business. With 68 % of instagrammers engaging regularly with brands, there is no better...

This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to...

This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your...

Earlier this year Facebook introduced Dynamic Product Ads, a solution for businesses to promote multiple products across multiple devices. Dynamic Product Ads allow businesses to showcase more...