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Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and...
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising. It’s been reported that nearly 10% of all US and about 12%...
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the...
Heading for the future 2015 marked the tipping point for Programmatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and...
By some, Snapchat has previously been regarded as an app for teens to send rude pictures to each other, which still may be the case to some extent. However, since Snapchat, now valued around $15...
This post first appeared on the DAC Blog and was written by Patricia Whitney. Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash...
Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering...
Browsers were once the battlefields where advertising revenue wars were won and lost. Now, that battle is evolving and we have a new contender on our hands; the mobile ad blocker. There’s nothing...
As the latest UK Digital Ad Spend figures are published for 2014 (courtesy of the IAB / PWC), it comes as no surprise to see that the mobile advertising space continued to grow at an alarming rate...
In honour of World Poetry Day, March 21 2015… There are times I more acutely see the generation gap wrenching open before me like a canyon on the landscape of digital marketing. I’m on one...
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