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As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1)...

In its third admission since September, Facebook announced it has realised more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year...

Facebook has put a great deal of focus into growing Messenger as a chatbot platform this year. Its efforts are paying off as there are 34,000 of these bots already in existence, with brands such...

In a controversial move, Facebook announced this week that it plans to begin circumventing ad blocking software, forcing ads to appear for all of its desktop users, including those using ad blocking...

Google’s State of Play report for video is recently published, and offers some useful insights into how the global programmatic video market is faring. Overall, video viewability has improved...

Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the...

Ad fraud is an issue that continues to plague the industry. According to research commissioned by the Association of National Advertisers (ANA), advertisers will lose $7.2bn to bot fraud this year....

Last Tuesday, in what feels like a watershed moment, Google announced significant changes to their advertising and analytics platforms. The over-arching theme was that a mobile-first world requires a...