Blog

Coca-Cola: Why Social is More Than Just Buzz
Monday, April 01, 2013
DAC
A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no,...
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How to Avoid Dead Social Media Syndrome
Wednesday, February 20, 2013
DAC
A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed,...
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Social Media for Lead Generation Finally Getting Its Due
Tuesday, November 13, 2012
DAC
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid...
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Could the Facebook “want” button be the answer to ad revenue questions?
Friday, June 29, 2012
DAC
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes centre around why...
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GM snubs Facebook. Is social advertising dead?
Wednesday, May 16, 2012
DAC
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their online media strategy. Should they be...
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Is Google the 500 Pound Gorilla in Social?
Thursday, March 22, 2012
DAC
Measuring the return on investment (ROI) of social media advertising activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent...
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