Blog

2015 has been a good year for the podcast, taking them from an unnoticed tab in the iTunes menu to the boredom killer of choice on those long commutes.  I constantly notice the odd chuckle from my...

As recent hysteria around Instagram’s proposed algorithm change has demonstrated, to be successful, brands and businesses need to be ever present in users’ social media feeds. To do this, they...

Small business owners and independent traders are up in arms over Instagram’s decision to ‘do a Facebook’ and move towards an algorithm-based news feed. In the past 48 hours well over 144,000...

Earlier this week I received a personalised email from Keith Hanshaw and Uncle Steven Hanshaw, two master craftsmen. As an existing customer of theirs, they were letting me know that it’s been...

Michael Le Blanc, Senior Vice President of the Retail Council of Canada (RCC), took some time to talk to us about the shifts in consumer behaviour and the impact personalisation and advancements in...

Last year saw the rise of ‘bait headlines’. Our social feeds were flooded with them, taunting us to click through and become lost in the infinite maze of “this is awesome!” headlines....

Towards the middle of last year, Facebook launched the Page plugin, which provided a new easy way for businesses to embed and promote their Facebook page, directly on their website. It made it...

This week The Barclay’s Premier League announced that it was stripping away its sponsorship and is set to become The Premier League from the start of the 2016/17 campaign. With this came an...

Towards the end of last year, we wrote about the growing importance of online customer reviews, and stressed why it was a crucial business opportunity, not to be missed. The review rating is one of...