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Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon....

The online ad and marketing world is made up of a baffling blend of jargon and acronyms. From programmatic to real-time bidding (RTB), agile marketing to retargeting, PPC to behavioural targeting,...

The growing adoption of voice search is fundamentally changing the consumer journey. For many brands, responding to this shift in behaviour is going to demand a far more mobile and local strategy to...

If you’re down with the kids, you’ll know that Twitter has been a fan of emojis for quite some time. This became clearly apparent last year when it controversially switched its ‘favourite’...

UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. It’s clear that live videostreaming is...

It was early 1964. The world was becoming more uncertain by the minute. One man was determined to find meaning…with his trusty harmonica. Bob Dylan’s “The Times They Are a-Changin’”...

Via At its F8 developer conference last week, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers. Mark Zuckerberg led the...

In the world that is social media, things are changing fast. Not just in terms of the newly emerging platforms and technologies breaking into the market, but also in the way that teenagers,...

Facebook Live is the latest livestreaming service that is being rolled out all Facebook users. The 1.6 billion users of Facebook will be able to access live stream information and viewers will have...

What do Luke Skywalker, Katniss Everdeen, and Harry Potter all have in common (besides being generally awesome at staying alive)? Like many of pop culture’s greatest heroes, they followed the same...