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The top five considerations for local marketing success
Monday, October 26, 2015
Mike Fantis
If trends in media marketing spend are anything to go by, businesses are going local. Local advertising spend is predicted to reach $157.7bn by 2019, a 14% cumulative increase of $139.4 billion in...
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Rob’s Roundup: The Blue Jays Awaken the Force in Justin Trudeau
Friday, October 23, 2015
DAC
The internet exploded this week, especially in Canada, as Monday night saw a perfect storm of digital offerings that had something for everyone: The 2015 federal election, the Blue Jays triumphant...
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Content Marketing that caught the Ambergreen eye in October 2015
Thursday, October 22, 2015
csharp
No company exists in isolation, you have to be aware of the latest trends and developments in your sector and you have to give yourself the opportunity to be inspired by others. At Ambergreen,...
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Change in Travel Sector Social Media Infographic
Wednesday, October 14, 2015
Grant Whiteside
The travel sector is used to change – it’s the only thing that’s stayed constant since the dawn of the digital age. From the evolution of search engines to data-driven social...
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Latest trends in ‘local’ email personalisation
Tuesday, October 06, 2015
Mike Fantis
I’d better keep this brief…as our attention spans are shrinking (down to less than eight seconds according to Joe McCormack author of Brief), even as I write! Apparently the average...
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10 LinkedIn posts you will want to read, on the topic of local and localisation
Thursday, September 24, 2015
Mike Fantis
The majority of us are familiar with LinkedIn as a business networking tool, but not so many are aware of the great content resource it can be. Submitted by business leaders around the world, you can...
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The Most Important Takeaways of #CMWorld 2015
Monday, September 14, 2015
DAC
It’s been a whirlwind week for content geeks, but having emerged from the orange haze of Content Marketing World 2015, now is the time to reflect on the lessons gleaned at this year’s...
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Insider Q&A: Taking a Page from Indigo’s Digital Playbook
Tuesday, September 01, 2015
Kimberley Carrera
In this exclusive interview with DAC, we spoke with Craig Hudson, VP of Online Operations at Indigo about the ways omnichannel is reshaping the retail industry, the success of Plum Rewards and how...
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Snapchat – A big player in digital advertising
Thursday, August 27, 2015
DAC
By some, Snapchat has previously been regarded as an app for teens to send rude pictures to each other, which still may be the case to some extent. However, since Snapchat, now valued around $15...
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Insider Q&A: March to Your Local Penguin Pick-Up Location
Thursday, August 20, 2015
Kimberley Carrera
Earlier this month we spoke with Egil Moller Nielsen, Senior Vice President at SmartCentres and Head of Penguin Pick-Up, to talk about how Penguin Pick-Up bridges the gap between online and in-store...
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