Blog

Recently a client of ours told me that they were planning to ungate the whitepaper resources on their website. My content marketing mind freaked out! Surely valuable content is worth at least an...

Millennials have received a lot of bad press. We’ve been led to believe they are ‘lazy’, ‘apathetic’, ‘social media obsessed’ and ‘narcissistic’…they are the ‘selfie’...

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation...

Writing in the Harvard Business Review, Chuck Martin talks of beacons as “the missing piece in the whole mobile-shopping puzzle”. He points to the technology’s ability to communicate with an...

Earlier this year I had the pleasure of traveling around the country, armed with notepad and Dictaphone, to speak to some of Scotland’s best and brightest Content Marketers for my thesis research....

Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via Twitter,...

In this exclusive Insider Q&A, DAC caught up with Dave Rodgerson, Retail Industry Lead, for Microsoft Canada to discuss how emerging technologies continue to spark retail opportunity and...

There have been a couple of incredible stories on Reddit recently which go to show of the power of social media. I thought I would pick out two of the best, explaining why I thought they were...

I wrote recently about the most important thing in content marketing still being reaching and persuading people. Sometimes acknowledging that as a primary focus can make it awkward pitching ideas;...

What Are Facebook Ads Custom Audiences? Custom Audiences are an extremely effective way for marketers to target their Facebook Ads. Through Custom Audiences, you can target your Facebook Ads to a...