Blog

Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital...

Twitter announced last week that it is killing off its video sharing app, Vine. The service, which launched in 2013, let users create six second lopping videos (and sometimes longer), which could...

Earlier in the year, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers.  Mark Zuckerberg led the reveal, saying: “I’ve...

‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to...

‘Dark social’ implies something rather intriguing and sinister doesn’t it? If you’re not familiar with the term I hate to disappoint, but put simply, in the world of online marketing it...

The competition for instant video is becoming a fierce one. Facebook upped its stakes in the mobile video race last week, with the launch of Instant Video on Messenger. The new feature is a step in...

In celebration of A-level results this week, Nationwide Building Society partnered with Snapchat to offer a custom geofilter and lens across the UK, aiming to target its next generation of customers....

The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social...

Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor...

Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content...