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Landing Page Copy: 8 Tips For Hitting the Right Note
Tuesday, October 07, 2014
You’ve designed a beautiful landing page. You’ve tweaked and tested its responsiveness. You’ve spent hours on keyword research, arriving at what you believe to be a winning blend of...
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Why John Oliver is Wrong about Native Advertising
Tuesday, August 19, 2014
Originally posted on Strategy Online – August 18, 2014 On his HBO show Last Week Tonight, comedian John Oliver recently took an admittedly pretty funny shot at the concept of native...
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Google’s about-face on real names is good news for businesses– here’s why
Tuesday, July 22, 2014
Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging...
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The Psychology of Content
Tuesday, June 17, 2014
The psychology of content is an attempt to turn a brand into a story that people want to hear, see, and feel. The psychology of content is persuading people to purchase something. Or perhaps, like a...
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Brazilians, Beds and Bottles – the Latest in Content Marketing
Friday, June 13, 2014
Over the last couple of weeks on the blog, we’ve been talking about what content marketing is, its power and the vital role it can play in your overall digital marketing strategy. To help you...
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The Power of Content and What Impact It Can Have
Tuesday, June 10, 2014
In our latest post, we talked about who needs content and why we need it. We outlined why a good content marketing strategy is essential in modern SEO practices and explained the different reasons...
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Content – What is it & Why you need it
Wednesday, June 04, 2014
Grant Whiteside
So much has been said about the need for content in the past year as SEO practices of old have felled more high profile brands, and doubtlessly others we do not know about. In this hype it is often...
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A Solution for Keywords Not Provided
Wednesday, April 23, 2014
Grant Whiteside
Google started to change the way we saw organic search terms being reported in Google Analytics in the autumn of 2011. As the number of ‘secured’ searches grew, the number of organic search...
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Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?
Friday, March 28, 2014
Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than the rest...
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Genius Life Hack for Retailers
Thursday, March 20, 2014
Guest Contributor
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.  I imagine walking down the street looking for a place to...
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