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You’ve designed a beautiful landing page. You’ve tweaked and tested its responsiveness. You’ve spent hours on keyword research, arriving at what you believe to be a winning blend of...
Originally posted on Strategy Online – August 18, 2014 On his HBO show Last Week Tonight, comedian John Oliver recently took an admittedly pretty funny shot at the concept of native...
Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging...
The psychology of content is an attempt to turn a brand into a story that people want to hear, see, and feel. The psychology of content is persuading people to purchase something. Or perhaps, like a...
Over the last couple of weeks on the blog, we’ve been talking about what content marketing is, its power and the vital role it can play in your overall digital marketing strategy. To help you...
In our latest post, we talked about who needs content and why we need it. We outlined why a good content marketing strategy is essential in modern SEO practices and explained the different reasons...
So much has been said about the need for content in the past year as SEO practices of old have felled more high profile brands, and doubtlessly others we do not know about. In this hype it is often...
Google started to change the way we saw organic search terms being reported in Google Analytics in the autumn of 2011. As the number of ‘secured’ searches grew, the number of organic search...
Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than the rest...
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier. I imagine walking down the street looking for a place to...
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