Blog

Mark Zuckerberg was the most prominent speaker at the Mobile World Congress the other week. The Facebook founder made a strong statement by playing a pivotal role at the conference about the...

From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out...

After releasing the statement in September’s blog post, YouTube has recently integrated its comments with Google+ so that any comment posted on a YouTube video will automatically come from and be...

Although Vine has been around since January this year, the Twitter owned platform is still a relatively new marketing tool for most brands and businesses. The iOS and Android app allows users to...

Heading out on a miserable Monday evening to brave the wet streets of a heaving Covent Garden is not a sortie I would usually relish. Last Monday, however, was different. It was the opening party to...

More often than not brands and SEO agencies have a blogger outreach strategy that leaves much to be desired. The difficulty of the whole process has  been greatly underrated, and as bloggers are now...

I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born.  New parent jitters have been replaced with a...

No one who has been involved in internet marketing over the past few years can have missed the industry’s heavily overused war cry: ‘Content Is King,’ which is  loudly trumpeted at every...

A few weeks ago, on 21 March, Twitter celebrated its 7th birthday, marking seven successful years since its inception. Its meteoric rise to prominence has been impressive and exciting.  It is now...

A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed,...