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What Ronald McDonald Can Teach Us About Glocalization
Friday, August 07, 2015
I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my...
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Fitting In to Stand Out
Monday, July 13, 2015
Life comes with an unfortunate contradiction built into it. We all want to fit in… and we all want to stand out. It’s one of those eternal conflicts, like the one football fans face when they...
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In Marketing Automation We (Don’t) Trust
Thursday, June 04, 2015
Have you noticed the fingertip speed and agility of a teenager texting or swiping through apps? The dexterity is mesmerising, like watching a spider spin a web. This is but one example (fashioning...
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10 Content Predictions Bill Gates Got Right in 1996
Monday, May 11, 2015
Twenty years or one score ago — during the dawn of email, Yahoo’s first IPO offering and Sandra Bullock’s magnum opus The Net — Bill Gates penned the 1996 essay “Content is King”. An...
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5 party stereotypes to avoid during a blogger outreach campaign
Tuesday, March 17, 2015
At DAC (formerly known as Ambergreen), we carry out blogger outreach for a number of clients. Digitally conversing with bloggers about products, events and content is a little like networking at a...
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Part 2: Native Programmatic Advertising
Monday, February 23, 2015
With the first part of the long anticipated Native advertising guidelines recently released by IAB, digital marketing focus has shifted once more to Native Advertising. What adds to the excitement is...
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Digital PR 7 years later.. #TBT
Thursday, February 19, 2015
Grant Whiteside
There’s nothing like looking back looking at the archives at what we were having discussions about in 2008. The sentiment of what we were talking about hasn’t really changed. I wrote this...
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B2B marketers choose content optimisation as a top priority for 2015
Friday, January 30, 2015
Grant Whiteside
Econsultancy have just released their first Quarterly Digital Intelligence Briefing of 2015. Wading through the ton of data they give you in these reports, we were never far away from the...
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Part I: Introduction to Native Advertising
Tuesday, January 27, 2015
What is Native Advertising? Now that is a tricky question! Despite its’ increasing popularity and use over the past few years, native advertising remains one of the most ambiguous and controversial...
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Twitter’s historical content archive is now open to the public: here’s all you need to know
Wednesday, November 26, 2014
Last week, Twitter began to allow its users to search through every tweet sent publicly since the popular social platform was launched in 2006. Described as ‘the SMS of the internet,’ the network...
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