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If you sell stuff online and you describe the stuff that you sell and you show me pictures of what you’re selling, you as the builder of this content own both the description and the media. But...
The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest...
“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media...
Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good...
Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two...
Google wants to know what you think. The Google +1 update has been well documented here. +1 seems to be part of a trend, wherein Google is taking into account user feedback when doling out search...
The long awaited Bing Business Portal is finally live, here are some initial observations: There are a plethora of new features including: New Layout Roles Integrated Product Listings Social...
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is...
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social...
Admittedly, I came late to the article syndication cheer-leading squad. Let’s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results,...
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