DAC Blog Authors Bing Raises the UI Bar with the Bing Business Portal
Filter By
Content Strategy Customer Relationship Management Data Analytics Design Digital Media Local Presence Management News SEM SEO Strategic Insights Web Development See all our authors
Digital moves fast.
Subscribe to our monthly newsletter to get ahead of the curve with new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy.

Bing Raises the UI Bar with the Bing Business Portal

Tuesday, April 12, 2011
Phil Britton

The long awaited Bing Business Portal is finally live, here are some initial observations:

There are a plethora of new features including:

  • New Layout
  • Roles
  • Integrated Product Listings
  • Social Integration (add your Facebook and Twitter URL’s)
  • Deals

The biggest feature upgrades are in the Deals section. This gives the user the capabilities to make a deal, instructs as to what comprises a good deal, and several publication methods, including Bing, Bing Mobile, an auto generated mobile page, a QR code, and Facebook. This is the first, non-Facebook listing provider to integrate Facebook deals. This is a big potential partnership for Bing & Facebook.

The Roles update allows more than 1 user to have access to an account. There are three role types, which aren’t clearly defined – I’ve put in a request, through their new support system, to get some clarity here. This will be a good test of their customer support, which is something for which Google Places is constantly criticized.

The three roles are:

  • Administrator
  • Manager

Suspended

To summarize, the Bing Business Portal is a big improvement with lots of useful features that advance Bing in the space. There are some things that are lacking, such as bulk uploading listings. All things considered, I am very pleased with the steps Bing has taken to support the Local Business Listing space, with this upgrade to the Bing Business Portal.

Get in touch to find out more!

placeholder
Phil Britton
Subscribe to our monthly newsletter to get ahead of the curve.
x
Get exclusive access to new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy.