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SMX Recap Day One: Chasing Google
Wednesday, September 14, 2011
DAC
This is part one of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. My SMX East 2011 experience opened with a session called “Which Way Google.”...
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Get a grip of your ROI in the Real World
Monday, June 27, 2011
Dan Temby
SEM
Coming out of the SMX Advanced conference in Seattle earlier this month, a few things stood out to me as patent certainties… Early June in the Pacific North-West rarely delivers consecutive days of...
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What is Schema.org?
Wednesday, June 15, 2011
Phil Britton
SEO
There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes...
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Google Further Monetizes Places by Charging for Directions
Thursday, June 02, 2011
DAC
With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of...
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5 Reasons Social Media is Not a Waste of Marketing Dollars
Wednesday, June 01, 2011
Michael Orpen
Global Brand Strategist, Jonathon Baskin, contributed an excellent article to iMediaConnection recently titled “5 Reasons Social Media is a Waste of Marketing Dollars”. Mr. Baskin specifically...
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Is Search Engine Marketing Advertising?
Monday, May 30, 2011
DAC
SEM
Former Yahoo engineer and current agency CEO, Josh Shatkin-Margolis, is stirring the digital marketing pot at Ad Age.A few weeks ago Shatkin-Margolis declared that Search is the Worst Form of...
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Text Messaging Nirvana – A 93% Conversion Rate
Thursday, May 26, 2011
Michael Orpen
One of the big challenges inherent in text message campaigns is the traditionally low redemption or conversion rate.  With SMS it’s about reach. No other mobile medium can match it in terms of the...
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Primetime Special – Bridging TV Ads with Mobile Rewards
Wednesday, May 25, 2011
Michael Orpen
The ability for advertisers to integrate the tried-and-true medium of broadcast television with today’s emerging media has always been a challenge. In the advent of the TiVO revolution, marketers...
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Google has its head in the cloud with Chromebooks
Monday, May 16, 2011
DAC
Last week, Google laid out its vision for the future. At its I/O Developer Conference, Google announced the Chromebook, a new music service and video rentals. Not surprisingly, this future is one...
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Nourrir l’avenir d’un regard sur le passé
Friday, May 06, 2011
Sarah Soteroff
Tous les acteurs du domaine des médias directionnels sont dorénavant au courant de la fermeture de TMP. Si un tel bouleversement n’est pas souhaitable pour notre industrie, il ne l’est pas...
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