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Stressed out by digital ROI? You’re not alone.
Wednesday, October 26, 2011
DAC
SEM
What is the return on investment of your digital marketing spend? If you can’t answer that, you’re not alone. IBM recently conducted a survey of 1,700 Chief Marketing Officers in 64...
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Will Google’s Encrypted Search Focus SEO on The Right Metrics?
Monday, October 24, 2011
DAC
The SEO community has been reeling for the past few days at the news that Google will start encrypting searches and blocking referrer data for searchers signed into Google accounts. The net outcome...
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How will Apple’s Siri Impact Local Search?
Thursday, October 20, 2011
DAC
You can ask her anything, she has the answer — or, she will. Siri is Apple’s new voice-controlled personal assistant for the iPhone 4S. Acquired by Apple last year and launched this...
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Google Places and Third Party Snippets
Tuesday, October 18, 2011
Phil Britton
Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page. The strange piece of content here is the snippet from...
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Using QR codes more effectively to optimize conversion
Thursday, October 13, 2011
DAC
QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code...
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AdWords Gives Further Nod to Landing Page Relevance
Wednesday, October 05, 2011
DAC
SEM
For those marketers still holding out on a relevant landing page strategy, here is further proof that landing pages are important components of a best practice paid search campaign. Today Google...
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Spotify – Why it Makes Sense for Brands
Tuesday, September 27, 2011
Bryan Cox
The newest music streaming service to hit the scene is gaining users across the globe, causing advertisers and marketers to take notice. Boasting over 8 million engaged users globally, Spotify is...
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What’s Going on with Google Places Lately?
Monday, September 19, 2011
Phil Britton
It seems that changes in Google Places occur daily. Since changes are quick, it is imperative to filter what really matters and what will be the impact. Here is a CliffsNotes version of  a few key...
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SMX Day Three Recap: Chasing the Conversion
Friday, September 16, 2011
DAC
This is part three of a three-part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here and part two here. The first two days of SMX focused on search...
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SMX Recap Day Two: Chasing the Long(er) Tail
Thursday, September 15, 2011
DAC
This is part two of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here. Have you ever been looking all over for someone only to find out,...
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