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Google update on using doorway pages
Wednesday, March 25, 2015
Grant Whiteside
SEO
Google has recently stated that websites that use doorway pages as a method of increasing their “search footprint” without adding clear, unique value” may soon be penalised. We’ve all seen...
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Rob’s Roundup: Everyone’s talkin’ ’bout Meerkat
Friday, March 20, 2015
DAC
It’s been a busy week. Here’s a recap. Everyone’s talkin’ ’bout Meerkat SWSX 2015 just finished up, ending the jockeying quest of thousands of marketers, entrepreneurs...
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Digital Media and the Journey of Insidious Intent
Friday, March 20, 2015
joshenglander
In honour of World Poetry Day, March 21 2015… There are times I more acutely see the generation gap wrenching open before me like a canyon on the landscape of digital marketing. I’m on one...
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If your campaigns are performing but you can’t communicate results, did they really perform?
Thursday, March 19, 2015
DAC
A blog post on Barry Inc. training. One of the biggest challenges we have as digital marketers is communicating. The work that we do is technical, the platforms where we deploy our tactics are...
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5 party stereotypes to avoid during a blogger outreach campaign
Tuesday, March 17, 2015
sarahosborne
At DAC (formerly known as Ambergreen), we carry out blogger outreach for a number of clients. Digitally conversing with bloggers about products, events and content is a little like networking at a...
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Make It Rain talk at The British & International Franchise Exhibition
Monday, March 16, 2015
JOakley
Over the weekend Make It Rain took to the stage at the London Olympia as part of the The British & International Franchise Show. Lauren and Simon led a workshop discussing the benefits of SEO and...
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April 21st is Mobilegeddon, the day mobile search changes
Thursday, March 12, 2015
Grant Whiteside
SEO
There’s nothing like a good sensationalist headline to get people listening. On April 21st Google will rank its results differently and websites that are not mobile friendly will be penalised. So...
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DAC Awarded One of Canada’s Top SMEs for 2015
Tuesday, March 10, 2015
DAC
Award recognises privately-held agency’s commitment to employee well-being and professional performance Toronto, Ontario (March 10, 2015), DAC is proud to announce it has been named one of...
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5 Tips to Help Your TV Advertising Campaign Using Paid Media
Monday, March 02, 2015
Grant Whiteside
In a recent E-Consultancy survey, only one in 5 respondents thought that mass TV advertising would be an effective advertising tactic within 5 years. In contrast, nearly 50% thought that it...
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Google to once again drink from the Twitter firehose:
Friday, February 27, 2015
DAC
Why the new deal works for both of them, and how brands can make it work for them In early February, Twitter confirmed rumours that it would once again offer Google access to a live stream of all of...
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