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With the first part of the long anticipated Native advertising guidelines recently released by IAB, digital marketing focus has shifted once more to Native Advertising. What adds to the excitement is...
There’s nothing like looking back looking at the archives at what we were having discussions about in 2008. The sentiment of what we were talking about hasn’t really changed. I wrote this...
Copywriters and content marketers are at a metaphorical junction. On the one hand there is a need for great copy that is engaging, informative and rooted in ideas and, on the other, there is a need...
Last week it was announced that Google and Twitter would be working together. Google would get easier access to tweets and Twitter would get greater visibility. How is this deal going to work? What...
The news came out this week that Twitter pages will be indexed on Google in an attempt to reach out to the audience that currently are not signed up to Twitter or to those that are ‘logged out’....
With so much chat going on about domain name management and the new opportunities to use new dot brand and generic top level domains, this month we caught up with Penny Hearn a director of Demys...
On January 1st 2015, whilst we nursed our hangovers, a new EU Ecommerce VAT law change came into play. There had been some fierce lobbying and clarification points addressed in December before the...
Econsultancy have just released their first Quarterly Digital Intelligence Briefing of 2015. Wading through the ton of data they give you in these reports, we were never far away from the...
In recent months Google has been pushing for a new standard in Internet security. Following on from the Heartbleed bug, that is widely touted as having been the biggest security flaw ever seen by the...
What is Native Advertising? Now that is a tricky question! Despite its’ increasing popularity and use over the past few years, native advertising remains one of the most ambiguous and controversial...
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