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Being the UK’s 2nd oldest surviving digital marketing agency (and Scotland’s oldest), Ambergreen is a full-service (SEO, Content, Paid Media, Analytics) agency that’s used to adapting to the...
NORAD, the North American Aerospace Defense Command, is nowadays seen as the most trusted source of information for tracking Santa’s movements on Christmas eve…but I wonder how many of you...
We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions. For example, if a channel mostly performs as...
In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to...
While we, as advertisers, are clear on how the AdWords auction works we think we’ve found a couple of, shall we say, kinks in the model and bidding options. AdWords Auction: The auction model...
As we ring in a new year, we SEOers will once again look to staying one step ahead of Google’s algorithm updates. Will we see another Mobilegeddon? Will Twitter set up a permanent nest in the...
There’s been a lot of talk recently about ad-blocking and a number of studies have been conducted to try to assess the true scale of it. According to November’s Ad Blocking Report from the...
Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via Twitter,...
I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course, Black...
In this exclusive Insider Q&A, DAC caught up with Dave Rodgerson, Retail Industry Lead, for Microsoft Canada to discuss how emerging technologies continue to spark retail opportunity and...
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