Blog

Filter By
Healthcare Analytics and Marketing Science Services Content Strategy Customer Relationship Management Design and Creative Services Digital Media Local Listings Management News Paid Media SEO Strategic Insights Web Development COVID-19 Series See all our authors
Digital moves fast.
Subscribe to our monthly newsletter to get ahead of the curve with new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy.
Digital Marketing for the Travel Industry: What You Need to Know
Thursday, December 03, 2015
csharp
Being the UK’s 2nd oldest surviving digital marketing agency (and Scotland’s oldest), Ambergreen is a full-service (SEO, Content, Paid Media, Analytics) agency that’s used to adapting to the...
Read more
How to keep track of Santa’s movements this Christmas
Wednesday, December 02, 2015
LRegan
NORAD, the North American Aerospace Defense Command, is nowadays seen as the most trusted source of information for tracking Santa’s movements on Christmas eve…but I wonder how many of you...
Read more
Bringing multi-channel analytics into the marketing mix
Tuesday, December 01, 2015
yanamowat
We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions. For example, if a channel mostly performs as...
Read more
Rob’s Roundup: Google Makes the Jump to Lightspeed with Star Wars Integrated Campaign
Friday, November 27, 2015
DAC
In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to...
Read more
The Google AdWords Auction & Bidding Rules
Thursday, November 26, 2015
Mike Fantis
While we, as advertisers, are clear on how the AdWords auction works we think we’ve found a couple of, shall we say, kinks in the model and bidding options. AdWords Auction: The auction model...
Read more
5 Essential SEO Predictions to Watch in 2016
Thursday, November 26, 2015
Joe Bright
SEO
As we ring in a new year, we SEOers will once again look to staying one step ahead of Google’s algorithm updates. Will we see another Mobilegeddon? Will Twitter set up a permanent nest in the...
Read more
What does the rise of ad-blocking software mean for digital paid advertising?
Wednesday, November 25, 2015
csharp
There’s been a lot of talk recently about ad-blocking and a number of studies have been conducted to try to assess the true scale of it. According to November’s Ad Blocking Report from the...
Read more
Top 5 reasons why businesses CANNOT afford to waste online reviews
Monday, November 23, 2015
DAC
Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via Twitter,...
Read more
Is Black Friday already DEAD?
Thursday, November 19, 2015
csharp
SEO
I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course, Black...
Read more
Insider Q&A: Influencing Point of Purchase in Retail
Wednesday, November 18, 2015
Kimberley Carrera
In this exclusive Insider Q&A, DAC caught up with Dave Rodgerson, Retail Industry Lead, for Microsoft Canada to discuss how emerging technologies continue to spark retail opportunity and...
Read more
Subscribe to our monthly newsletter to get ahead of the curve.
x
Get exclusive access to new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy .