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There have been a couple of incredible stories on Reddit recently which go to show of the power of social media. I thought I would pick out two of the best, explaining why I thought they were...
If you’re in Digital Marketing, you’re probably familiar with the term “Glocal.” It’s about thinking global but acting local. Thanks to the internet, everyone’s your...
This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a...
Super-budget hotel brand easyHotel has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second easyGroup...
Earlier this year Facebook introduced Dynamic Product Ads, a solution for businesses to promote multiple products across multiple devices. Dynamic Product Ads allow businesses to showcase more...
We all know that as businesses expand internationally, they become more complicated and difficult to manage. Stores spring up in multiple new locations across the world, languages become more diverse...
I wrote recently about the most important thing in content marketing still being reaching and persuading people. Sometimes acknowledging that as a primary focus can make it awkward pitching ideas;...
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the...
#Twitterheart, Google and Amazon get physical Twitter is breaking hearts with its shift away from the star favorite icon while Google and Amazon move into retail and delivery services – though what...
The digital marketing industry continues to struggle with its interpretation of ‘attribution’, and how to achieve it. In its most basic sense, attribution means determining the role that any...
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