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Christmas is just around the corner, and for most this means a well-deserved break from work and routine. It’s also a time when we begin to reflect on the year that we’ve had, and consider our...
This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to...
The best way to understand modern search engine optimisation (SEO) is to put yourself in Google’s shoes. Think about why they choose to show one site above another in the search engine...
This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your...
It’s that time of year again where we marketers take part in the most passive-aggressive form of betting the world has ever seen: predictions for the year ahead. Our predictions from last year...
Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation...
Merv, affectionately dubbed one of the “Three Musketeers”, joined DAC in 1973, partnering with Wayne Fulcher and Jeff Hallett to establish the agency’s first office specialising in directory...
Writing in the Harvard Business Review, Chuck Martin talks of beacons as “the missing piece in the whole mobile-shopping puzzle”. He points to the technology’s ability to communicate with an...
Earlier this year I had the pleasure of traveling around the country, armed with notepad and Dictaphone, to speak to some of Scotland’s best and brightest Content Marketers for my thesis research....
2015 saw a number of major shifts and behaviour changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online...
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