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It was 2012, a fire has just consumed a building in Oklahoma City, and a woman nicknamed “Sweet Brown” was about to create a generation-defining...
David Jowett last week featured on The Daily Telegraph’s Business Reporter. Interviewed by Alastair Greener, David laid out the necessity for brands to embrace hyperlocalisation and...
The internet has been a blaze over the past few days with the news that Google have remove ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably...
’Digital marketing is dead’ – that’s the headline I read this morning. Apparently what the world needs now are traditional marketers, an area where businesses face a major skills gap. The...
Without a shadow of a doubt social media marketing, and in particular Instagram, is a must for a modern-day business. With 68 % of instagrammers engaging regularly with brands, there is no better...
In case you missed it…where have you been? The biggest film release of all time has landed – Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations....
The best way to understand modern search engine optimisation (SEO) is to put yourself in Google’s shoes. Think about why they choose to show one site above another in the search engine...
As we ring in a new year, we SEOers will once again look to staying one step ahead of Google’s algorithm updates. Will we see another Mobilegeddon? Will Twitter set up a permanent nest in the...
I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course, Black...
If you’re in Digital Marketing, you’re probably familiar with the term “Glocal.” It’s about thinking global but acting local. Thanks to the internet, everyone’s your...
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