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One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on...

Google – Staying Ahead Google has long been the dominant search engine in terms of market share. A recent report based on data obtained by SEOmoz, Alexa, Karma Snack and several other trusted...

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin...

It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that...

Matt Cutts, Google’s sheriff of all things Search Engine Optimisation, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official...

There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should...

The link building industry is crumbling as we speak, it will take time before it is banished as a total waste of time and there are still millions of dodgy blogs out there that are ‘on theme’...

Ambergreen’s Technical Director, Grant Whiteside, outlines how Google has grown in recent months and what that means for brands, in the first of a series of blog posts on Google Changes. Check...

Online marketing is a constantly changing landscape and it seems that it is currently going through a rather turbulent period of experimenting and change, especially when concerning Google. Recently...

Last night we noticed that Google is continuing to experiment with how it displays search results. The most recent development is clearly to be a way of encouraging the searcher to stay on Google for...