David Jowett last week featured on The Daily Telegraph’s Business Reporter. Interviewed by Alastair Greener, David laid out the necessity for brands to embrace hyperlocalisation and personalisation. The expectation for up to date, live information being displayed on our smartphones is growing. We want to know when a store will be open, if they have the product we desire and at what times we can expect the store to be busy. Watch the video below to see how Make It Rain and DAC can help you deliver for the demands your customers are making. Read the article and see the video here.