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Both end users of a site and search engines prefer a site that loads quickly. In a recent survey, Kissmetrics found that: 47% of consumers expect a web page to load in 2 seconds or less. 40% of...

In this post, we’re going to teach you how to rank Position 0 on Google. . . . wait, what? You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at...

In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...

Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips. 1) Mobile will grow (but don’t forget about desktop!)...

In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two...

Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for...

There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google...

From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of...