Blog

Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been...
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Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
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DAC Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
DAC
Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a...
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Bidding on the competitor – is it worth it?
Monday, March 12, 2018
sbrennan
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably...
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Google allow paid ads in Google My Business listings
Wednesday, November 15, 2017
gwarner
The worst kept secret is that Google are looking to monetise the local channel. By linking Google My Business (GMB) with your Paid Media campaigns your ads are eligible to appear in the local...
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Google’s Home Services ads program rebrands and expands in the US
Tuesday, November 14, 2017
gwarner
It might not have reached the UK yet, but the recent news that Google’s Home Services ad program is rebranding as Local Services by Google, and expanding to 17 US cities with plans to be in 30...
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Ebay launches visual search for its customers
Thursday, November 02, 2017
gwarner
There has been much talk this year of voice search, yet not so much attention has been given to visual search, which has been quietly bubbling beneath the surface. There’s no denying that our...
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Google daily budgets can now spend 2X the limit
Thursday, October 19, 2017
Mike Fantis
There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for PPC campaigns (SEM for our North...
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Reducing Click Per Acquisition at the Local Level with Display Media
Tuesday, October 03, 2017
DAC
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
DAC
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...
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