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Ebay launches visual search for its customers
Thursday, November 02, 2017
gwarner
There has been much talk this year of voice search, yet not so much attention has been given to visual search, which has been quietly bubbling beneath the surface. There’s no denying that our...
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Google daily budgets can now spend 2X the limit
Thursday, October 19, 2017
Mike Fantis
There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for PPC campaigns (SEM for our North...
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Reducing Click Per Acquisition at the Local Level with Display Media
Tuesday, October 03, 2017
DAC
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
DAC
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...
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Bid Optimisation: The Future is here and it’s in Machine Learning
Wednesday, July 12, 2017
sbrennan
A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and...
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Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations   
Wednesday, May 24, 2017
Felicia DelVecchio
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve...
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Google’s Marketing Keynote 2017
Wednesday, May 24, 2017
mfigures
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is...
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The Complete Guide to Dynamic Search Ads
Wednesday, March 29, 2017
rfigueiredo
In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pages in your website without using keywords. This is made possible by Google’s organic web crawling...
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Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
Jenna Watson
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
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Should Google be doing more to safeguard the reputation of its advertisers?
Friday, March 24, 2017
gwarner
Over the past few days, a flurry of high profile brands and organisations, including French advertising group Havas, M&S, the Guardian, BBC, J Sainsbury Plc, Audi, Transport for London and the UK...
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