Blog

Bid Optimisation: The Future is here and it’s in Machine Learning
Wednesday, July 12, 2017
sbrennan
A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and...
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Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations   
Wednesday, May 24, 2017
Felicia DelVecchio
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve...
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Google’s Marketing Keynote 2017
Wednesday, May 24, 2017
mfigures
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is...
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The Complete Guide to Dynamic Search Ads
Wednesday, March 29, 2017
rfigueiredo
In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pages in your website without using keywords. This is made possible by Google’s organic web crawling...
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Boost Business Objectives with Aligned Digital Media Strategies: Part 1
Monday, March 27, 2017
Jenna Watson
The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce...
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Should Google be doing more to safeguard the reputation of its advertisers?
Friday, March 24, 2017
gwarner
Over the past few days, a flurry of high profile brands and organisations, including French advertising group Havas, M&S, the Guardian, BBC, J Sainsbury Plc, Audi, Transport for London and the UK...
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Analysing Google’s advertising gaffe
Wednesday, March 22, 2017
mfigures
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the...
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YouTube Video Optimisation Tips (2017 Update)
Tuesday, March 14, 2017
Simon Green
A few clients have been asking for tips on how best to improve the visibility of their videos in YouTube so I thought I would create a public post to share. There are obvious benefits to embedding...
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IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance
Monday, March 06, 2017
sbrennan
Google IF Functions: What are They? This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context. Unlike your classic keyword insertion...
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Optimising PPC for Voice Search: A Thought Experiment
Tuesday, February 21, 2017
rfigueiredo
Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the ‘year of mobile’, but facts are a plenty, and undoubtedly voice search will become...
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