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When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
I thought it might be interesting to revisit some of the conversations I’ve had over the last 12 months with Ecommerce/Marketing Directors/CMOs in my capacity as Sales Director of a Local Presence...
Christmas saw an explosion in sales of digital assistants, with Amazon Echo and Google Assistant making their first foray into many UK homes. Demand was so unprecedented that the Amazon Echo and Echo...
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local...
In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two...
81% of consumers go online to search for products and services to make local buying decisions. This has big businesses beginning to see that local marketing should be at the core of their marketing...
Earlier this week, Google invited 75 of its top Local Guides from many corners of the world, to an all-expenses-paid summit at its headquarters in Los Angeles. According to Business Insider, these...
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of...
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
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