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What impact will digital assistants have upon local search marketing in 2017?
Friday, January 20, 2017
DAC
Christmas saw an explosion in sales of digital assistants, with Amazon Echo and Google Assistant making their first foray into many UK homes. Demand was so unprecedented that the Amazon Echo and Echo...
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The Future of Local Presence Management
Monday, November 21, 2016
Brett Fritz
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local...
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Now You See Me, Now You Don’t – Local SEO Pt. 2
Wednesday, November 02, 2016
DAC
In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two...
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Why Location Marketing Should Be the Foundation of Your 2017 Marketing Plan
Friday, October 07, 2016
Molly Livermore
81% of consumers go online to search for products and services to make local buying decisions. This has big businesses beginning to see that local marketing should be at the core of their marketing...
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How Google’s on a mission to build the “most detailed” maps in the world
Friday, September 16, 2016
DAC
Earlier this week, Google invited 75 of its top Local Guides from many corners of the world, to an all-expenses-paid summit at its headquarters in Los Angeles. According to Business Insider, these...
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Independent Research Firm Highlights the Importance of Local Search for Brands
Tuesday, September 13, 2016
DAC
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
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Now You See Me, Now You Don’t – Are You Losing In Local SEO?
Thursday, September 01, 2016
DAC
From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of...
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Independent Research Firm Highlights the Importance of Local Search for Brands
Tuesday, August 30, 2016
Lauren Jones
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
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Pokémon GO: How can local businesses get in on the action?
Monday, July 25, 2016
JOakley
Unless you’ve been living under a rock these past couple of weeks, you can’t have failed to notice the latest smartphone craze that is Pokémon GO. It’s taken the UK and the rest of the world...
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Will voice search mean big brands have to get even more local?
Friday, July 01, 2016
DAC
The growing adoption of voice search is fundamentally changing the consumer journey. For many brands, responding to this shift in behaviour is going to demand a far more mobile and local strategy to...
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