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If trends in media marketing spend are anything to go by, businesses are going local. Local advertising spend is predicted to reach $157.7bn by 2019, a 14% cumulative increase of $139.4 billion in...
Local business pages on Facebook are awaiting their verification badges, after the social media conglomerate announced they were rolling out from 6th October. What this means is that any business...
Google’s ability to reshape and remodel your business and how you engage with consumers is old news. Hyperlocal is just the latest headline of that story. It’s taken a while to get to this point....
Google My Business is a vital piece of any brand’s online and local presence management strategy plus, a key factor in search ranking. Below, DAC’s Rory Scherer guides us through the...
Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google...
Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and...
How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair...
With search capabilities available at the click of a mouse or a tap of a finger on a mobile device, it can be all too easy to dismiss print directories. However, print is simply not dying on...
It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical. And before...
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