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Digital moves fast.
Wednesday, January 09, 2013
Back in August I blogged about how our testing program for a waterproofing client gave us a clear view of the effectiveness of print Yellow Pages after Hurricane Irene and Tropical Storm Lee hit the...
Tuesday, December 11, 2012
Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following prediction: “Yellow Page usage amongst people in their, say, below 50, will drop to zero, near zero over...
Wednesday, August 08, 2012
Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to make a purchase. There’s no other need to open that Yellow Pages directory other than to pick a...
Wednesday, June 27, 2012
With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I can tell you one thing for sure: service-related businesses should be advertising a local phone...
2012 Landscape study reveals consumers engaged across multiple platforms when looking to make a purchase decision
Saturday, June 02, 2012
Each year, DAC sets out to study consumer behaviour at the point of purchase in order to keep a pulse on how consumers use digital media in their purchase decisions. The study is the largest of...
Thursday, May 31, 2012
As with any major change, the shift from Google Places to Google+ Local has raised many questions about what is happening and what the implications will be. Below is a distillation of answers to...
Wednesday, May 30, 2012
Today Google unleashed another resounding shot across the bow of players in the social and local digital marketing space: Google+ Local. This move will effectively make Google Place Pages a memory,...
Tuesday, April 17, 2012
Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in...
Tuesday, April 03, 2012
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement...
Wednesday, March 28, 2012
Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...
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