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Google’s announcement of a bevvy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
Street addresses, phone numbers, and opening hours. For enterprise level businesses with local footprints, having visible and accurate data is essential to reaching the right customers at the right...
DAC have been appointed by leading bed specialist Dreams to drive its local search activity. The company was founded in 1985 and operates 170 retail stores as well as a transactional website. Head of...
In this post, we will cover the importance of location accuracy data, unique local content and first-party data management when optimising the mobile shopping experience. In light of the rapid growth...
Over the last few months, there has been a lot of talk in the local SEO industry about the newly released Google My Business API. Speaking as a professional who has been helping businesses manage...
DAC Europe, President, David Jowett sits down with Business Reporter, UK, Alastair Greener, to discuss the future of retail. Catch the full interview below where David dives into how retail brands...
Evidence emerged this week to suggest Apple may be working on its own version of Google Street View: the fun and sometimes useful feature which provides interactive, 360 degree panoramic views of any...
2015 saw a number of major shifts and behaviour changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online...
Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via Twitter,...
If trends in media marketing spend are anything to go by, businesses are going local. Local advertising spend is predicted to reach $157.7bn by 2019, a 14% cumulative increase of $139.4 billion in...
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