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Reviews and Reputation Management – Keep Your Ear To The Street
Wednesday, June 08, 2016
Peter Gourlay
The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no...
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Context is King as Google AdWords Announces Major Changes
Monday, June 06, 2016
Google’s announcement of a bevvy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
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So You Want To Excel At Local Presence Management?
Tuesday, May 31, 2016
Haddas Lederman
Street addresses, phone numbers, and opening hours. For enterprise level businesses with local footprints, having visible and accurate data is essential to reaching the right customers at the right...
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Dreams appoint DAC to drive local presence
Wednesday, May 18, 2016
DAC have been appointed by leading bed specialist Dreams to drive its local search activity. The company was founded in 1985 and operates 170 retail stores as well as a transactional website. Head of...
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Keys to Optimising the Mobile Shopping Experience
Wednesday, April 06, 2016
Dan Krippner
In this post, we will cover the importance of location accuracy data, unique local content and first-party data management when optimising the mobile shopping experience. In light of the rapid growth...
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Google My Business API is here!… But what does it all mean?
Monday, March 07, 2016
Brett Fritz
Over the last few months, there has been a lot of talk in the local SEO industry about the newly released Google My Business API. Speaking as a professional who has been helping businesses manage...
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The Future of Retail – Business Reporter Interview
Tuesday, February 23, 2016
DAC Europe, President, David Jowett sits down with Business Reporter, UK, Alastair Greener, to discuss the future of retail. Catch the full interview below where David dives into how retail brands...
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Is Apple planning to compete with Google ‘Street View’?
Friday, January 29, 2016
Evidence emerged this week to suggest Apple may be working on its own version of Google Street View: the fun and sometimes useful feature which provides interactive, 360 degree panoramic views of any...
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8 Local Search Predictions You Need To Know In 2016
Thursday, December 03, 2015
Brett Fritz
2015 saw a number of major shifts and behaviour changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online...
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Top 5 reasons why businesses CANNOT afford to waste online reviews
Monday, November 23, 2015
Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via Twitter,...
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