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Local Search: How your Small Business can succeed in this channel
Monday, February 27, 2017
Chantel Dollar
Many people think that local search is only beneficial for big enterprise clients that have hundreds of locations, and who will see more astounding results from bulk data syndication and consistency...
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LPM: How we put Dreams’ local search issues to bed
Monday, February 27, 2017
gwarner
This year we received a commendation from the Drum DADI awards for our work with Dreams, where we achieved an extremely impressive ROI and facilitated a massive improvement in their store visibility....
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How the rise of local search is helping businesses break down silos
Wednesday, February 15, 2017
Mike Fantis
During the past two years, we’ve witnessed a significant change in businesses with both ecommerce functionality and a high-street footprint. Two years ago, the split between ecommerce and retail...
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Local SEO Pt. 3 – Bringing It All Together
Wednesday, February 08, 2017
DAC
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...
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Fighting Food Waste on a Local Level
Friday, February 03, 2017
DAC
The amount of food waste produced around the world, and in the UK, is shocking… Here are just a few facts you may not know: Between 33-50% of all food produced globally is never eaten, and the...
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The power of ‘location sharing’ and how businesses can harness it
Monday, January 30, 2017
DAC
Last year, the Pokémon Go phenomenon persuaded millions of mobile gamers to opt-in to GPS location sharing. While there were some privacy concerns at the time, the game (which is the most downloaded...
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Independent Research Firm Identifies Location Management Platforms for Brands
Wednesday, January 25, 2017
DAC
In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than a basic name, address and phone number information when deciding where to go....
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
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Why businesses need to stop ignoring the importance of location data
Tuesday, January 24, 2017
gbrook
I thought it might be interesting to revisit some of the conversations I’ve had over the last 12 months with Ecommerce/Marketing Directors/CMOs in my capacity as Sales Director of a Local Presence...
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What impact will digital assistants have upon local search marketing in 2017?
Friday, January 20, 2017
DAC
Christmas saw an explosion in sales of digital assistants, with Amazon Echo and Google Assistant making their first foray into many UK homes. Demand was so unprecedented that the Amazon Echo and Echo...
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