2012 Landscape study reveals consumers engaged across multiple platforms when looking to make a purchase decision
Saturday, June 02, 2012
Each year, DAC sets out to study consumer behaviour at the point of purchase in order to keep a pulse on how consumers use digital media in their purchase decisions. The study is the largest of...
Thursday, May 31, 2012
As with any major change, the shift from Google Places to Google+ Local has raised many questions about what is happening and what the implications will be. Below is a distillation of answers to...
Wednesday, May 30, 2012
Today Google unleashed another resounding shot across the bow of players in the social and local digital marketing space: Google+ Local. This move will effectively make Google Place Pages a memory,...
Tuesday, April 17, 2012
Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in...
Tuesday, April 03, 2012
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement...
Wednesday, March 28, 2012
Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...
Tuesday, April 13, 2010
Don’t underestimate the importance of an optimised Local Business listing. We’ve been preaching the benefits of optimising local business listings for some time now. We know that in many cases...