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Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing...

2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right...

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or...

As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a...

The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not...

We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon...

Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...

Google have launched chat functionality via their local listing (this is limited to the US, for now). The product allows users to directly message a business owner through a GMB listing. Businesses...

When speaking to brands about optimising their local listings, they often respond saying they manage their Google My Business listings in house. But what about Bing? What about Yelp? What about...

ITV recently said that it plans to launch addressable TV within the next 12 months, enabling smaller and local businesses to target ads on a household-by-household basis. Its intention is to...