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The average attention span of a human being is now just eight seconds, a second less than the attention of a goldfish, according to Microsoft. An increased use of technology has been blamed for this...
Automation is impacting all industries, and some industry experts believe it could push unemployment to as much as 50% by 2045, with computers being able to perform almost any job that humans can do....
The average click through rate on a digital ad is 0.17%; less than two clicks per 1,000 impressions. Consumer trust in brand-driven advertising is in sharp decline and has been for quite some time;...
Tone of voice is absolutely essential to every business in helping it to develop an emotional connection with customers. Some of the most successful brands are so because they have a distinctive,...
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
2016 was a year filled with innovative, witty and surprisingly controversial digital marketing campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last...
Since its launch in August, 1.5 million users of Instagram have converted to a business profile, according to the platform’s head of small/medium business advertising EMEA, Jen Ronan. Furthermore,...
From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones...
For many retailers, the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands...
In the age of Netflix and Amazon, YouTube and video on-demand (VOD), you’d be forgiven for thinking that live TV was on its last legs. ‘Death of print’ conversations have shifted to the...
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