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Digital advertising in the age of the millennial
Thursday, February 23, 2017
DAC
The average attention span of a human being is now just eight seconds, a second less than the attention of a goldfish, according to Microsoft. An increased use of technology has been blamed for this...
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What does the future hold for the automation of creativity?
Monday, February 13, 2017
DAC
Automation is impacting all industries, and some industry experts believe it could push unemployment to as much as 50% by 2045, with computers being able to perform almost any job that humans can do....
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Content and the ‘Creator Economy’: what does it mean for businesses?
Monday, February 06, 2017
gwarner
The average click through rate on a digital ad is 0.17%; less than two clicks per 1,000 impressions. Consumer trust in brand-driven advertising is in sharp decline and has been for quite some time;...
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Tone of voice: How 3 brands use language to speak to their consumers
Thursday, January 26, 2017
gwarner
Tone of voice is absolutely essential to every business in helping it to develop an emotional connection with customers. Some of the most successful brands are so because they have a distinctive,...
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
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The Best and Worst of Digital Marketing in 2016
Thursday, January 12, 2017
DAC
2016 was a year filled with innovative, witty and surprisingly controversial digital marketing campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last...
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Why businesses are rushing to embrace Instagram Stories and live streaming.
Monday, December 05, 2016
JOakley
Since its launch in August, 1.5 million users of Instagram have converted to a business profile, according to the platform’s head of small/medium business advertising EMEA, Jen Ronan. Furthermore,...
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Here are the Top 5 Content Trends for 2017
Friday, December 02, 2016
DAC
From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones...
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Preparing for the Holiday Shopping Season
Wednesday, November 30, 2016
Molly Livermore
For many retailers, the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands...
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Have advertisers been underestimating the prevalence of TV?
Tuesday, November 08, 2016
LRegan
In the age of Netflix and Amazon, YouTube and video on-demand (VOD), you’d be forgiven for thinking that live TV was on its last legs. ‘Death of print’ conversations have shifted to the...
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