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Missed #NRF15 ?
Thursday, January 15, 2015
Guest Contributor
The #NRF15 just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe and featured...
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Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)
Wednesday, December 10, 2014
DAC
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With...
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Ranking Reports…Valuable or Hogwash?
Thursday, November 06, 2014
DAC
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big-picture thinking teams can better optimize results to drive performance. 5 Key Performance...
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Robots.txt: How to Show Your Best Side to Google
Thursday, October 30, 2014
mwalshe
Recently Google changed the way they view sites. In the past search engines tended to see a website much as a user using a text-only browser would. This has since changed. Now search engines have...
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All We Want for Christmas is…Measurable Conversion!
Thursday, October 09, 2014
Guest Contributor
If you didn’t start planning “Christmas in July”, we want to be your October Miracle… to help connect your brand with the gift givers on your list. Like many marketers, all we...
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Four takeaways from the BrightEdge Share14 Conference
Thursday, September 11, 2014
DAC
    Share14 was high on my list of 2014 conferences not to miss, and it delivered. The impressive speaker line-up included SEO professionals from large enterprise organisations such as...
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HTTPS Everywhere: Google’s vision for a safer search
Tuesday, August 19, 2014
JOakley
Recently, Google has decided to crack down on non-HTTPS sites. Or rather benefit those that are using HTTPS as standard. Google are aiming to make the Internet as secure as possible, using strong...
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Infographics and insight: collecting and visualising data for inbound marketing
Tuesday, July 15, 2014
Grant Whiteside
When it comes to creating content for inbound marketing, there are a few trusty tools that marketers can use: whitepapers, ebooks, podcasts, webinars — a whole plethora of ways to deliver content,...
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The Scoop on Converged Media From ClickZ Live
Monday, May 26, 2014
DAC
On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case is made for optimizing results, and the session did just that. In the age of converged...
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Online to Offline Conversion Tracking With Google – From AdWords To The Till
Wednesday, April 30, 2014
DAC
Google Would Like to Come Shopping With You, Are You Game? There was a recent announcement in the WSJ (Wall Street Journal) that Google is currently trialing a way to track a customer from their...
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