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Increase Your Landing Page Conversion Rate with Embedded Video
Wednesday, August 14, 2013
Guest Contributor
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and...
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Adobe smartphone and tablet user statistics 2013
Tuesday, July 30, 2013
Grant Whiteside
The latest report from Adobe claims that more website visits now come from a tablet than that of a mobile or smart phone. The report comes from February 2013, a sample size of 1 billion visits that...
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Coupons in a Multi-Device World
Monday, June 10, 2013
Arielle Jessel
Let’s face it – we are a society that is always on the go. From choosing the next game console to shopping for the latest trendy apparel, consumerism is what makes this world go ‘round. We now...
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Tap vs. Click: Tablet Optimisation
Monday, April 29, 2013
Guest Contributor
Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of...
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Utility, Mobility, Fluidity: 2013 Digital Forecast
Friday, December 21, 2012
Guest Contributor
We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but...
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Responsive Web Design’s Crucial Role in Marketing
Thursday, November 08, 2012
Entering my third hour of leaf raking and yard clean up the other day, I knew there had to be an easier way. No matter how many leaves I piled up on my tarp and pulled back to my compost pile, it...
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YouTubes’ search is now ranking videos by ‘minutes watched’
Sunday, October 14, 2012
Grant Whiteside
The latest YouTube search results update now takes the amount time watched into consideration more than it does the amount of views. After experimenting with suggested videos it seems viewers seem to...
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Reassure and Convert – 5 Steps to Optimize a Landing Page
Thursday, October 11, 2012
Guest Contributor
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a...
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Testing 1-2-3
Monday, April 30, 2012
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test and keep everything else the same. Lots of people make two very common mistakes...
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Usability, Accessibility & Analytics for Travel Websites
Thursday, September 01, 2011
Grant Whiteside
Usability, Accessibility & Analytics for Travel Websites Wednesday September 14th 2011 With audience numbers plateauing at best, and the generally gloomy economic outlook, improving conversion...
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