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Google Would Like to Come Shopping With You, Are You Game? There was a recent announcement in the WSJ (Wall Street Journal) that Google is currently trialing a way to track a customer from their...

As the latest round of ‘not provided’ changes begin to take shape, we are looking at the various ways the search marketing industry is dealing with the problem. One such company – and a...

Thanks for coming by to read the third post in my series concerning KPI frameworks. In my first post I discussed why you need a KPI framework, and in the previous post I covered the steps necessary...

It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital...

In the previous post in this series, DAC outlined what KPI frameworks are, and why exactly we need them. To summarise, KPI Frameworks are an antidote to what Avinash Kaushik refers to as “the root...

DAC and Kantar are proud to release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer...

Key Performance Indicator (KPI) frameworks are very important. As far as Web Analytics is concerned, they have been referred to as the “difference between winners and losers” by none other than...

As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans...

Every writer’s ideation process should include a peek at analytics. Here’s why: Writing a regular blog is a lot of work. There are times when post topics come fast and furious, and times when...

“I think I need to see a testing plan.  What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,”...