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Unlocking the Not Provided Data – An Interview with Analytics SEO
Thursday, April 24, 2014
Grant Whiteside
As the latest round of ‘not provided’ changes begin to take shape, we are looking at the various ways the search marketing industry is dealing with the problem. One such company – and a...
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Key Performance Indicator (KPI) frameworks: part 3 of 3
Thursday, April 03, 2014
dougholmes
Thanks for coming by to read the third post in my series concerning KPI frameworks. In my first post I discussed why you need a KPI framework, and in the previous post I covered the steps necessary...
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Five Things You Need To Know About Connecting the Pillars of Digital Marketing
Wednesday, March 12, 2014
Dan Temby
It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital...
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Key Performance Indicator (KPI) frameworks: part 2 of 3
Thursday, March 06, 2014
dougholmes
In the previous post in this series, DAC outlined what KPI frameworks are, and why exactly we need them. To summarise, KPI Frameworks are an antidote to what Avinash Kaushik refers to as “the root...
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FIND and SEEK Consumer Online Behavior Study
Thursday, February 06, 2014
DAC
DAC and Kantar are proud to release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer...
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Key Performance Indicator (KPI) frameworks: part 1 of 3
Tuesday, January 28, 2014
dougholmes
Key Performance Indicator (KPI) frameworks are very important. As far as Web Analytics is concerned, they have been referred to as the “difference between winners and losers” by none other than...
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Winning Consumers Hearts (and Wallets)
Friday, November 29, 2013
DAC
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans...
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What to Write? How Metrics can Guide Your Online Content
Thursday, October 10, 2013
Guest Contributor
Every writer’s ideation process should include a peek at analytics. Here’s why: Writing a regular blog is a lot of work. There are times when post topics come fast and furious, and times when...
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Four Tips for Running an A/B Test
Wednesday, September 04, 2013
Guest Contributor
“I think I need to see a testing plan.  What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,”...
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Increase in Direct Traffic from iOS 6 – Explained
Wednesday, August 14, 2013
azheng
As we eagerly await the release of iOS 7 I though it appropriate to have a deeper look into the issue SEOs have faced with iOS 6 over the past year, so that we are fully prepared about what, or what...
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