Blog

DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organisations throughout the Chicagoland Area. There were a number of...

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behaviour, however...

In this post, we will cover the importance of location accuracy data, unique local content and first-party data management when optimising the mobile shopping experience. In light of the rapid growth...

Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say,...

 Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will...

 “Big data really isn’t the end unto itself. It’s actually big insights from big data. It’s throwing away 99.999% of that data to find things that are actionable.” –      ...

The Super Bowl generated huge social media numbers and data, and is already the most commented upon event of 2016 so far. What did people talk about during the Super Bowl? Beyoncé, Coldplay, Bruno...

NORAD, the North American Aerospace Defense Command, is nowadays seen as the most trusted source of information for tracking Santa’s movements on Christmas eve…but I wonder how many of you...

We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions. For example, if a channel mostly performs as...

The digital marketing industry continues to struggle with its interpretation of ‘attribution’, and how to achieve it. In its most basic sense, attribution means determining the role that any...