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In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”. The term sums up marketing’s trajectory into the near future: the convergence of technology and...
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the...
The fast pace of digital marketing often means exciting technical updates that can overshadow some of the fundamentals, like client reporting. It might sound like a bit of a dry topic, but reports...
Continuing on the theme from my first blog, Music as a Marketing Mechanism, I want to zero in on how audience data can help musicians grow their fan base and brand. The Power of Data In the music...
By now I am sure that most of you have heard of the digital personal assistant. It is quite possible that you don’t know it by that name. That is right, I am talking about Siri (Apple), Cortana...
After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a...
Music is pervasive. It is at the centre of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music. We are...
While attending Ad-Tech Canada 2016 in Toronto last month, DAC sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was...
By 2020 some 400 million beacons are set to be deployed and in 2016 they could influence up to $40 Billion in sales in the US. It would be easy to conclude that beacons are here to stay. This...
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