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Enhanced E-commerce: Google’s Gift for Tracking Online Sales
Monday, October 23, 2017
Are you an offline business who has just decided to embrace e-commerce? Want to learn which of your products are bought the most/least? Would you like to know how many customers decide to drop out at...
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The Impact of E-Commerce on Brick-and-Mortar Stores
Tuesday, October 17, 2017
Cynthia McLauchlan
Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping –...
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Talk data to me: understanding the customer journey in a mobile-first world
Thursday, September 28, 2017
Today I am presenting at the TFM conference to discuss how the use of data can transform your customer journey. TFM is a leading event for marketers to get together and discuss all things innovative....
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4 Common Issues With Google Analytics Accounts
Friday, July 14, 2017
Many of our clients use Google Analytics as their main web analytics reporting tool. Therefore, we often get many queries on why “my data isn’t coming through correctly” or “not working as I...
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What is Data-Driven Attribution and Why Should You Care?
Monday, July 10, 2017
“We’ve solved attribution using machine learning – all you need to do is click a button and using our proprietary algorithms, we will automatically allocate your media budget at the...
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Implementing Customer Journey Mapping | The New Consumer Journey
Thursday, April 27, 2017
Last month DAC London and Ambergreen (the newest member to the DAC family) held an breakfast at Clerkenwell London called the New Consumer Journey. Over croissants and coffee, we discussed how...
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White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions
Wednesday, March 01, 2017
We’re thrilled to announce that DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services...
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2017 – the year big data goes mainstream?
Friday, February 10, 2017
For many businesses, data analytics is currently used for reporting the success or failure of business performance rather than helping to driving vital decision making. 2017 is the year this changes...
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Marketing Technology 2017: What You Need to Know
Monday, November 28, 2016
Kuhan Puvanesasingham
In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The term sums up marketing’s trajectory into the near future: the convergence of technology and...
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What Matters to Millennials?
Thursday, August 11, 2016
David Fabel
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...
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