Blog

Are you an offline business who has just decided to embrace e-commerce? Want to learn which of your products are bought the most/least? Would you like to know how many customers decide to drop out at...

Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping –...

Today I am presenting at the TFM conference to discuss how the use of data can transform your customer journey. TFM is a leading event for marketers to get together and discuss all things innovative....

Many of our clients use Google Analytics as their main web analytics reporting tool. Therefore, we often get many queries on why “my data isn’t coming through correctly” or “not working as I...

“We’ve solved attribution using machine learning – all you need to do is click a button and using our proprietary algorithms, we will automatically allocate your media budget at the...

Last month DAC London and Ambergreen (the newest member to the DAC family) held an breakfast at Clerkenwell London called the New Consumer Journey. Over croissants and coffee, we discussed how...

We’re thrilled to announce that DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services...

For many businesses, data analytics is currently used for reporting the success or failure of business performance rather than helping to driving vital decision making. 2017 is the year this changes...

In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The term sums up marketing’s trajectory into the near future: the convergence of technology and...

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is...