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Feed Your Search Engine: A New Era in Ecommerce
Tuesday, February 05, 2019
DAC
If you’re an e-commerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital...
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How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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The Rise of Reduced Screen Time—and What it Means for Digital Marketers
Thursday, December 20, 2018
Kuhan Puvanesasingham
Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly...
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A Marketer’s Guide to Post-GDPR Marketing
Wednesday, August 08, 2018
Lucille Liang
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will...
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Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation
Tuesday, July 31, 2018
Winnie Tran
Exploring behavioural insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25%...
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Dashboard Visualisations: Bringing Data to Life (3) – Microsoft Power BI
Tuesday, May 29, 2018
rociomelus
This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace...
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The Power of Voice: How to Differentiate Your Brand in Search
Thursday, April 12, 2018
Justin Teng
With brands locked in a constant bidding war for real estate in the consumer’s mind, it’s no secret that the modern retailer’s goal is to be front and centre throughout the customer journey....
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Solving the customer journey puzzle: Understanding Google Analytics’ new features
Tuesday, February 20, 2018
rociomelus
Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the core of their marketing activities. This is the so-called customer journey mapping. A recent...
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What the Changes to Facebook’s Newsfeed Mean for Marketers
Tuesday, January 30, 2018
Jenna Watson
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share,...
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Dashboard Visualisations: Bringing Data to Life (2) – Google Data Studio
Tuesday, December 19, 2017
rociomelus
This is the 5th post in the series of blog posts in the “Talk data to me” series and the 2nd (out of the 4) on the specific topic of visualisations included under the title “Dashboard Know-How...
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