Blog

Change is inevitable, but growth takes vision and enterprise—especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and...

If you’re an e-commerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital...

In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...

Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly...

If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will...

Exploring behavioural insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25%...

This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace...

With brands locked in a constant bidding war for real estate in the consumer’s mind, it’s no secret that the modern retailer’s goal is to be front and centre throughout the customer journey....

Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the core of their marketing activities. This is the so-called customer journey mapping. A recent...

Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share,...