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How Econometrics Helps Us See the Bigger Picture

How Econometrics Helps Us See the Bigger Picture

Thursday, March 21, 2019
Kuhan Puvanesasingham

Econometrics is an applied science that extracts quantifiable relationships (called estimators) in observable economic data. Simple enough, right? The problem is that we’ll never be able to nail these relationships down exactly, so the game is to use available data to uncover reliable estimators to be used in models that explain what we see and produce generally successful predictions.

Head over to Proove Intelligence, our data analytics centre of excellence, to find out why digital marketers are uniquely positioned to apply a library of microeconometric techniques to reveal the bigger picture.

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