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An integrated strategic framework for marketing in the AI era
Tuesday, October 10, 2023
More and more frequently in recent months, there has been a trend in marketing that can be summed up in one magic word: integration. Marketers increasingly seem a bit exhausted from having to deal...
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Visual content optimization: Unlocking SEO gains with images and video
Tuesday, October 10, 2023
Himadri Patel
SEO
Images and videos are an essential part of the online experience, so it’s not surprising to learn that they also play a crucial role in search engine optimization (SEO). In fact, optimizing images...
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How to maximize your 2023 holiday marketing strategy
Tuesday, September 26, 2023
Felicia DelVecchio
While it may be too soon to put up festive decorations and play Mariah Carey’s “All I Want for Christmas Is You,” now is the perfect time to kickstart your holiday marketing...
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Campaign Manager 360
Monday, September 18, 2023
Google Marketing Platform   The Google Marketing Platform (GMP) is a full stack of applications that can be used together for every level of internet advertising, from building creatives to...
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AI for data: Navigating the digital skies
Thursday, September 07, 2023
Much like the early days of aviation, when pioneers dared to defy gravity and soar into the unknown, the dawn of artificial intelligence presents a similar blend of wonder and challenge. Just as...
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AI for reviews: The power of AI in reputation management
Wednesday, August 30, 2023
The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their...
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Humans or AI: Who produces the best personas?
Wednesday, August 23, 2023
The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and...
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Dashboard design in the age of AI: Focusing vision through simplicity
Tuesday, August 22, 2023
In the bygone era of horse and carriage, a ‘dashboard’ was the protective structure installed to deflect mud, rocks, and other debris that were dashed up by the hooves of the horses. It...
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Unlocking insights: Industry benchmarks for Google Business Profile metrics in 2023
Friday, August 18, 2023
Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the...
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AI for content: Brand alignment in the age of generative media
Wednesday, August 02, 2023
With the rise of generative media, DAC’s strategists and creatives can’t help but feel a thrill of excitement imagining the myriad ways this technology could be harnessed to help bring our ideas...
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