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More and more frequently in recent months, there has been a trend in marketing that can be summed up in one magic word: integration. Marketers increasingly seem a bit exhausted from having to deal...
Images and videos are an essential part of the online experience, so it’s not surprising to learn that they also play a crucial role in search engine optimization (SEO). In fact, optimizing images...
While it may be too soon to put up festive decorations and play Mariah Carey’s “All I Want for Christmas Is You,” now is the perfect time to kickstart your holiday marketing...
Google Marketing Platform The Google Marketing Platform (GMP) is a full stack of applications that can be used together for every level of internet advertising, from building creatives to...
Much like the early days of aviation, when pioneers dared to defy gravity and soar into the unknown, the dawn of artificial intelligence presents a similar blend of wonder and challenge. Just as...
The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their...
The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and...
In the bygone era of horse and carriage, a ‘dashboard’ was the protective structure installed to deflect mud, rocks, and other debris that were dashed up by the hooves of the horses. It...
Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the...
With the rise of generative media, DAC’s strategists and creatives can’t help but feel a thrill of excitement imagining the myriad ways this technology could be harnessed to help bring our ideas...
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