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In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
Desktop messaging, review snippet stars, restaurant search filters… February’s local search updates may not have reinvented the wheel, but they have improved quality of life for business...
Digital transformation is one of the business world’s most misconstrued concepts. But if it doesn’t mean getting a new marketing stack or moving from carbon paper to Excel, what does it...
If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs,...
When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion;...
On February 4, 2021, Google announced that it would be deprecating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so...
The calendar may say 2021, but local search is still adapting, evolving, and learning from last year’s wild challenges. In fact, January brought significant changes including new listings UI,...
Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway)....
Hold on a second… Didn’t we resolve this whole “omnichannel” thing seven or eight years ago? Well, yes and no. Though a decade has passed since omnichannel first entered the...
Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic...
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