2017 Trends for Online Display Advertising

As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon.1) Online to offline attribution gets real Display ads will become more hyper-locally focused to identify not just online lifts through attribution reports, but in-store lifts as well. As technology progre...

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Ad xMedia Becomes DAC / Germany

We’re thrilled to announce the newest member of the DAC Group family! German agency, ad ×media, is our latest European addition, having welcomed London’s Make It Rain last year and Scotland’s Ambergreen last month. ad ×media will become DAC / Germany in the coming weeks.ad ×media is privately owned and operated by Daniel Richter, who founded the agency in 2011. Over the course of his care...

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More Errors Announced on Facebook Reporting: What it Means for Brands

In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for accuracy at the internet’s second-biggest advertising player – so what does this mean for brands?More and more, agencies and brands are leaning on Facebook metrics for digital marketing decision-...

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AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond

The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape over the course of the coming weeks, months and years.On a grand scale, futurists from many disciplines have been predicting similar trends for quite some time now: self-driving cars, the increased im...

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eMarketer Taps DAC Group for its Latest Report: Digital Marketing Trends in Canada

After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC Group / Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017.Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest things marketers need to re...

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