Blog

Can I Get My Food Truck on Google My Business?
Wednesday, May 15, 2019
Zoran Dobrijevic
Food trucks are an odd type of business. Sometimes they’re permanent fixtures, sometimes they’re seasonal—and they regularly take advantage of the “truck” aspect to do...
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5 Google My Business Features for Hotels (and One Big Hack)
Thursday, May 09, 2019
Zoran Dobrijevic
Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the...
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Latest Instagram Update Hides Like Count
Monday, May 06, 2019
Orli Kessel
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select...
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3 Ways Hotels can Drive More Bookings with Localized Content
Tuesday, April 30, 2019
Tzvi Grosman
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more...
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Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads
Thursday, April 25, 2019
Felicia DelVecchio
SEM
As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel...
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6 Ways to Get More From Your Restaurant’s GMB Pages
Tuesday, April 23, 2019
Zoran Dobrijevic
Every type of business has its quirks, but restaurants might just take the cake when it comes to Google My Business (GMB). It starts within the first few clicks: unique features will magically appear...
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6 Things We Learned at Adobe Summit 2019
Thursday, April 18, 2019
Dan Temby
Adobe Summit has come and gone for another year. Having been fortunate enough to experience the evolution of this event over many years, it is apparent to us that Summit has quickly elevated beyond a...
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Staying Power: The Importance of Review Management for Hotels
Tuesday, April 16, 2019
Marina Azmy
Gone are the days of consumers complaining to no avail. Thanks to the advent of the internet and social media, customer complaints no longer fall on deaf ears—quite the opposite, in fact. Nowadays,...
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March 2019 LPM Roundup
Tuesday, April 09, 2019
Zoran Dobrijevic
March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO...
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Why Sentiment Analysis is Key to Effective Reputation Management
Tuesday, April 02, 2019
Zoran Dobrijevic
It’s no surprise that a business’s review score can affect its success. The most basic understanding is that high scores are good and low scores are bad. Many businesses focus on keeping their...
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