How to Optimize Your Email Signature to Generate More Reviews

Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it.Following your signature, insert links to your review sites. These will be seen by your customers every time you communicate with them via email. To do this, first find the most recent logos for the sites you want to target on Go...

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Top Insights from eTail West

Once again, the DAC Team headed to sunny Palm Springs, California for one of our favorite retail conferences – eTail West.  Some of the top brands in retail for North America, including 2000+ disruptors, game changers and innovators gathered to plan strategies in 2018 and beyond. As e-commerce and omni-channel experiences continue to take priority in the strategies of the savviest marketers, he...

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The State of UX: In-Store and Online

I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound of ambient music and the sight of soft, colorful clothing felt warm and welcoming. The visceral appeal had already triggered my senses to anticipate further delight. But that first impression soon came crashing down on me w...

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What the Changes to Facebook’s Newsfeed Mean for Marketers

Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users' friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with more “meaningful” social interactions. This is likely a res...

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What it Means to be a #GeekWithPersonality

What does it mean to be a #GeekWithPersonality? Between the free breakfast and snacks, four weeks' vacation, flex hours, treadmill desk and ping pong table, it's almost easy to forget that we're one of Toronto's fastest-growing agencies driving brand performance down to the hyper-local level (we said almost!). We have an amazing team of curious and courageous thinkers and doers who are driven t...

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