Blog

Survival of the Savviest: Top Insights from the AdAge Survival Summit
Monday, May 07, 2018
EGrant
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how...
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Top Insights from the Digital Travel Summit
Thursday, May 03, 2018
Kimberley Carrera
DAC Group recently attended the Digital Travel Summit in Las Vegas, Nevada, where leading brands from the travel space gathered to share their best practices, challenges and solutions to thriving in...
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DAC Group Launches New Reseller Partner Division ConvergenSEE™
Wednesday, April 25, 2018
admin
DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands, is proud to announce the formal launch of ConvergenSEE, our white-label...
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Voice Search and the future of SEO
Thursday, April 19, 2018
Andrew Tully
The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear...
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The Power of Voice: How to Differentiate Your Brand in Search
Thursday, April 12, 2018
Justin Teng
With brands locked in a constant bidding war for real estate in the consumer’s mind, it’s no secret that the modern retailer’s goal is to be front and center throughout the customer journey....
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DAC Group at Adobe Summit 2018: Key Takeaways
Tuesday, April 03, 2018
EGrant
With 13,000 digital marketing experts across leading global brands, marketing technology platforms and agencies coming together at Adobe Summit last week, one key word resonated in everyone’s minds...
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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How to Optimize Your Email Signature to Generate More Reviews
Friday, March 16, 2018
Kyle Harris
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert...
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Top Insights from eTail West
Tuesday, March 06, 2018
Kimberley Carrera
Once again, the DAC team headed to sunny Palm Springs, California for one of our favorite retail conferences—eTail West. Some of the top brands in retail for North America, including 2000+...
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The State of UX: In-Store and Online
Thursday, February 08, 2018
admin
I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound of ambient music and...
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