Blog

3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired action. This is why slapping a few nice-sounding phrases on a page just won’t cut it; you need to hone a […]
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How to Optimize Your Email Signature to Generate More Reviews
Friday, March 16, 2018
Kyle Harris
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert links to your review sites. These will be seen by your customers every time you communicate with them via email.   To […]
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Top Insights from eTail West
Tuesday, March 06, 2018
Kimberley Carrera
Once again, the DAC team headed to sunny Palm Springs, California for one of our favorite retail conferences—eTail West. Some of the top brands in retail for North America, including 2000+ disruptors, game changers and innovators gathered to plan strategies in 2018 and beyond. As e-commerce and omni-channel experiences continue to take priority in the strategies […]
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The State of UX: In-Store and Online
Thursday, February 08, 2018
admin
I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound of ambient music and the sight of soft, colorful clothing felt warm and welcoming. The visceral appeal had already triggered […]
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What the Changes to Facebook’s Newsfeed Mean for Marketers
Tuesday, January 30, 2018
Jenna Watson
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]
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What it Means to be a #GeekWithPersonality
Tuesday, January 23, 2018
Catherine Johnson
What does it mean to be a #GeekWithPersonality? Between the free breakfast and snacks, four weeks’ vacation, flex hours, treadmill desk and ping pong table, it’s almost easy to forget that we’re one of Toronto’s fastest-growing agencies driving brand performance down to the hyper-local level (we said almost!). We have an amazing team of curious and courageous thinkers […]
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
EGrant
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads […]
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Kyle Harris
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google rolled out over the last year (plus a 2016 game-changer we just couldn’t leave out): If there’s one thing we […]
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UX Predictions: 2018
Tuesday, December 19, 2017
admin
2017 was a big year for the state of digital user-experience across industries and around the world. It gave rise to new chatbots and emphasized the use of scalable pattern libraries (a collection of design elements that can be reused across applications). Buzzwords including artificial intelligence (AI) and sound interface were everywhere and, most importantly, it reassured us […]
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Travel White Paper: Departures, Destinations and Disruptors
Friday, December 15, 2017
Kali Pearson
 We’re thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today’s demanding and digitally-savvy travelers. The report combines original research and expert interviews with travel and hospitality marketers including Andy Kaplinsky, Chief Commercial Officer at Greyhound; Robecta Ma, VP Marketing at Cathay Pacific […]
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