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6 Wege, um Ihre Insights mittels Multi-Touch-Attribution zu verbessern
Friday, March 08, 2024
SEO
In der digitalen Marketingwelt muss man die gesamte Customer Journey verstehen, um fundierte strategische Entscheidungen und Ressourcenentscheidungen treffen zu können. Aber wie Ihnen jeder...
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6 ways to supercharge your insights with multi-touch attribution 
Tuesday, March 05, 2024
Bill Franklin
SEO
In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can...
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AI in customer service: Creating positive brand experiences
Monday, March 04, 2024
In today’s digital age, customer reviews on platforms like Google and Facebook play a critical role in businesses’ reputation and success. These are two of the most influential platforms...
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Valentine’s Day insights that every marketer should know
Tuesday, February 13, 2024
Love is in the air as Valentine’s Day approaches, but it’s not all about romance—it’s also a great opportunity for businesses to connect with consumers and drive sales. So, as we...
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Creative that performs: Influencer and user-generated content in paid social
Tuesday, February 13, 2024
Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands...
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Google’s most significant updates in 2023
Monday, February 12, 2024
Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged...
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Make yourself heard: Optimizing PPC campaigns for voice search
Tuesday, January 16, 2024
Voice search quickly became part of our daily routines in the late 2010s, and it has proven to be much more than a passing trend. In fact, the world conducts more than one billion voice searches...
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30 marketing resources recommended by DAC experts
Thursday, January 11, 2024
Tamara Garcia
It’s imperative to stay up to date with the latest trends and tools in the ever-evolving world of marketing—but that’s easier said than done. To help you navigate this dynamic landscape, our...
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Breaking down SEO authority
Monday, December 18, 2023
Bill Franklin
SEO
In the evolving world of search engine optimization (SEO), authority has emerged as a cornerstone of a website’s ability to rank and draw traffic. It’s a badge of trust from the internet...
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Site Migration Checklist: How Not to Make Things Worse
Thursday, December 14, 2023
Let’s just be clear – site migrations stink! No way around it! The work, the testing, the long days, the stress and deadlines, the resistance to change, the backlog of “regular” site work,...
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