Blog

Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC
SEM
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
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A Bright Future is Here
Wednesday, June 27, 2018
DAC
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive...
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Landy Awards 2018: Behind the Nomination
Thursday, June 14, 2018
DAC
DAC was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favorite clients earned us finalist status in two categories – Best Integration of...
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DAC at STORE 2018: Key Takeaways
Wednesday, June 06, 2018
Justin Teng
In partnership with the Retail Council of Canada, DAC joined key industry retailers at the STORE18 conference last week in Toronto, Ontario. With a record-breaking turnout and an exciting lineup of...
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You Are What They Search
Thursday, May 31, 2018
DAC
SEO
Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important...
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The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants,...
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DAC Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
DAC
The team behind our work with Bridgestone Retail Operations (BSRO) has been recognized with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes...
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DAC Offers Local Presence Management (LPM) on Microsoft Azure
Tuesday, May 15, 2018
DAC
As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s...
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Survival of the Savviest: Top Insights from the AdAge Survival Summit
Monday, May 07, 2018
EGrant
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how...
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Top Insights from the Digital Travel Summit
Thursday, May 03, 2018
Kimberley Carrera
DAC recently attended the Digital Travel Summit in Las Vegas, Nevada, where leading brands from the travel space gathered to share their best practices, challenges and solutions to thriving in the...
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