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In a move dedicated exclusively to businesses owned by the LGBTQ+ community, Google has now announced a brand new attribute for Google Business Profile (GBP, formerly known as Google My Business)....
The sun is shining, the birds are singing, and there’s lots to catch up on from the world of local search. These are all the changes, updates, and announcements you need to know. Google...
The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were...
When it comes to reputation management, customer reviews are everything. Not only are they free content and marketing for your brand, but they can also help increase search engine ranking, drive...
May saw the arrival of many updates in local search. Some are major, others are minor, and at least one of them is set to demonstrate the extraordinary value of user reviews. Here’s all the...
In my short, eight-year career in SEO, I have seen many algorithm and search changes that have had an impact on overall rankings and experience within Google. Within the past year or so, Google has...
It has been especially difficult for businesses to evaluate if they meet benchmarks for online reputation management over the past two years. Year-over-year analyses have relied on frustratingly...
When it comes to running a successful business, reputation is everything. But a good reputation doesn’t build itself. Every customer interaction, positive or negative, in person or online, can...
As always, change is afoot in local search. Join us for a whistle-stop tour through all the updates you need to know, from a significant new search trend to a big shake-up in local ranking factors....
For the last 10 years and particularly since the onset of the pandemic, Google has tried to compete with Amazon by offering its own unique online shopping experience. Unlike Amazon, which mails you...
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