How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes and wants, positives and negatives, and what the next year and beyond might look like.Most of all, asking a...

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The Best and Worst of Digital Marketing in 2016

2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it's 2017, let's take a look at some of last year's best (and worst!) digital advertising. (more…)...

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Fit4Less by GoodLife Names DAC Group as Digital Agency of Record

Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness™, has appointed Toronto-based digital performance agency DAC Group as its digital agency of record. The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint in 2017.With a reputation for creating digital campaigns that drive new business acquisition for ...

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Where Do We SEO From Here?: Organic Search Trends for 2017

Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips.1) Mobile will grow (but don’t forget about desktop!)We fully expect Google's focus on mobile to march on through 2017, as more and more search traffic is generated through these devices.  The caveat here is that the increase in mobile is driven by the de...

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2017 Trends for Online Display Advertising

As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon.1) Online to offline attribution gets real Display ads will become more hyper-locally focused to identify not just online lifts through attribution reports, but in-store lifts as well. As technology progre...

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