Here are the Top 5 Content Trends for 2017

From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones that will thrive. Good work takes hard work, and good content in a highly saturated market takes continual research and innovation (over 88 percent of B2B marketers use content marketing in their mark...

Tweet Read more

Preparing for the Holiday Shopping Season

For many retailers the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands make the most of  this flurry of activity and ring in 2017 on a high note! Did this post hit close to home? Check out our other infographics here or follow us on one of our social media channels listed ...

Tweet Read more

Marketing Technology 2017: What You Need to Know

In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The term sums up marketing’s trajectory into the near future: the convergence of technology and modern marketing, and the increasingly common practice of stitching together various specialized software platforms in order to optimize marketing efforts. Martech’s popularity is growing at a feverish pa...

Tweet Read more

The Future of Local Presence Management

It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local presence management, 2016 was a year filled with major changes that have already begun to shape how 2017 will play out for marketers and brands alike. Here are our top five predictions for what to expect...

Tweet Read more

Scotland’s Ambergreen Joins DAC Group

We are pleased to announce that Edinburgh-based Ambergreen, ScotlandIS Digital Agency of the Year 2016, is the newest member of the DAC Group family.The digital marketing agency was founded in 2001 and has been a pioneer in search marketing (paid and earned) in the UK. They are well versed not only in search but in other digital media and have capabilities that stretch into content and analytics....

Tweet Read more