How to Maximize Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number of impressions served that weren’t necessarily viewable to a user (t...

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Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day” and “Hackers Make $5M a Day by Faking 300M Video Views” making a splash in the press.Hackers! Russian rings! Crooks! $5M/Day! It sounds quite dramatic, full of intrigue and hinting at a huge conspir...

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Leveraging Local Facebook Pages

If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook Pages.Local Facebook Pages can achieve five times more reach than national Facebook pages, and generate eight times more impressions. These numbers tell us a story, the main takeaway being this: there...

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DAC Group Launches Review Solicitation and Sentiment Tools

We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can no longer take a passive approach to managing their online reputation – in fact 88% of customers trust reviews as much as personal recommendations. That’s why DAC Group is rolling out two brand ne...

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content alignment, digital ad, fake news

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment – working to ensure brand advertising is adjacent to “good” content – has always been a part of the digital media conversation, but the 2016 United States election really brought it to a head. With the intense focus on the candidates and th...

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