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Why Google’s video verification process is a huge headache for legitimate businesses
Wednesday, July 05, 2023
Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many...
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Internal site search engine optimization: The treasure right under our noses
Friday, June 30, 2023
SEO
Although the phrase “knowledge is power” was likely coined by Sir Francis Bacon way back in 1597, it has been repeated in the writings of many throughout history and continues to resonate...
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Livestreaming e-commerce in North America: Opportunities and challenges
Thursday, June 29, 2023
In recent years, livestreaming ecommerce has become an increasingly popular trend in North America, with retailers and influencers using social media platforms to showcase and sell products in real...
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Conversion rate optimization: Part-art, part-science
Wednesday, May 31, 2023
Mario Lyn
In the ever-evolving digital landscape, businesses are continually striving to improve their online presence and maximize their return on investment (ROI). One essential aspect of this endeavor is...
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Buying out-of-home: The strength of a complementary OOH/DOOH strategy
Tuesday, May 23, 2023
Out-of-home (OOH) advertising is evolving. Advertisers can now, for example, buy digital out-of-home (DOOH) placements programmatically through demand-side platforms (DSPs). More significantly,...
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Why Local Presence Management is critical for your brand health
Thursday, April 27, 2023
The world of SEO is an everchanging landscape, and one area organizations may overlook when managing their organic content is local search. Local search, which involves optimizing a company’s...
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Futureproofing your customer journey tracking
Friday, April 21, 2023
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require...
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ChatGPT: Threats, opportunities… and a new challenger to Google?
Wednesday, April 05, 2023
SEO
If you have read any of your favorite digital marketing blogs regarding 2023 plans, predictions, and what to watch out for, we guarantee that AI (Artificial Intelligence) was on the list. ChatGPT 3.0...
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Brand equity: How to defend your reputation in tough economic times
Wednesday, March 29, 2023
In our hyper-competitive age, digital brand equity is more important than ever. It denotes the value of your brand name and the sway that your company name has with consumers. Well-established...
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Google releases past reviews as new, which may have significant impact to your brand’s perception online
Thursday, March 16, 2023
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these...
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