More Errors Announced on Facebook Reporting: What it Means for Brands

In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for accuracy at the internet’s second-biggest advertising player – so what does this mean for brands?More and more, agencies and brands are leaning on Facebook metrics for digital marketing decision-...

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AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond

The Strategic Insights team at DAC Group spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape over the course of the coming weeks, months and years.On a grand scale, futurists from many disciplines have been predicting similar trends for quite some time now: self-driving cars, the increased im...

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eMarketer Taps DAC Group for its Latest Report: Digital Marketing Trends in Canada

After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC Group / Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017.Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest things marketers need to re...

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Here are the Top 5 Content Trends for 2017

From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones that will thrive. Good work takes hard work, and good content in a highly saturated market takes continual research and innovation (over 88 percent of B2B marketers use content marketing in their mark...

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Preparing for the Holiday Shopping Season

For many retailers the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands make the most of  this flurry of activity and ring in 2017 on a high note! Did this post hit close to home? Check out our other infographics here or follow us on one of our social media channels listed ...

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