Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018
Tuesday, December 12, 2017
2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing that ever stays the same is change. So what will 2018 bring? Here are this year’s top five answers from DAC’s team […]
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2018: The Year Excel (and PowerPoint) Reporting Goes to Bed
Tuesday, December 05, 2017
Kuhan Puvanesasingham
In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where you should start feeling the impact of cloud-based business intelligence (BI) tools like Tableau, Power BI, Qlik Sense and the now-free Google Data Studio. I say “should” because your organization may not yet be willing to take the BI plunge next year. I get it — coming […]
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Year of the Local Presence Management Marketers
Thursday, November 30, 2017
Kyle Harris
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing technology and understanding changes to Google’s search algorithms continues to hold the key to business success. Here are our top five predictions in the local presence management space […]
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3 Tech Phenomena that will Revolutionize the Media Industry
Tuesday, November 28, 2017
Jenna Watson
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and nearly limitless data sets to buy and optimize against, display remains a critical (and ever-changing) part of the marketer’s toolkit. In 2017, we heard […]
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Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin
Thursday, November 23, 2017
Kimberley Carrera
As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year. So, what can they expect this season? Here are Kristina’s top insights on how retailers can win […]
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How to Make the Most of Your Localized Content Strategy
Wednesday, November 22, 2017
Tzvi Grosman
Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing predictions for content, including intelligent/predictive content, digital asset management, data-driven content marketing, influencers and execution. Those trends continue to shape the work we do every […]
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How to Rock Your Digital Agency Interview
Thursday, November 16, 2017
Catherine Johnson
I’m sure you’ve been there. Walking out of an interview and not having a clue how it went. Not sure if you asked enough questions, said the right things… or if the interviewer actually found your jokes funny. So, if you’re looking for a role at a leading digital agency, what can you do to […]
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Google Rolls out Three Positive Changes for Marketers
Tuesday, November 07, 2017
Kyle Harris
2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message to the right person at the right time is truer today than ever before — and this includes the ability […]
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The Great Generational Debate: Do Millennials Identify with Their Label?
Wednesday, November 01, 2017
Witty Tse
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems to be a new article about marketing to millennials, what defines us and what motivates us. So how worthwhile are these generalizations […]
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DAC Wins Landy Award for Best Local Search
Monday, October 30, 2017
Kali Pearson
The talented team behind DAC Group’s work with Bridgestone Retail Operations (BSRO) took home some hardware at last night’s Landy Awards, presented by Search Engine Land. When deciding on the winner for Best Local SEM Initiative, Landy Award judges looked at over 300 submissions from leading digital agencies, in-house marketing teams and individuals around the […]
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