Year of the Local Presence Management Marketers

Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing technology and understanding changes to Google’s search algorithms continues to hold the key to business success. Here are our top five predictions in the local presence management space for 2018.1. IoT data ...

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3 Tech Phenomenons that will Revolutionize the Media Industry

Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and nearly limitless data sets to buy and optimize against, display remains a critical (and ever-changing) part of the marketer’s toolkit.In 2017, we heard all about how Russians tried to sway the US Pres...

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Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin

As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year. So, what can they expect this season? Here are Kristina’s top insights on how retailers can win every moment of the holiday experience:KC: The holiday season boasts the most profitable quarter for m...

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How to Make the Most of Your Localized Content Strategy

Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing predictions for content, including intelligent/predictive content, digital asset management, data-driven content marketing, influencers and execution. Those trends continue to shape the work we do every...

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How to Rock Your Digital Agency Interview

I’m sure you’ve been there. Walking out of an interview and not having a clue how it went. Not sure if you asked enough questions, said the right things… or if the interviewer actually found your jokes funny. So, if you’re looking for a role at a leading digital agency, what can you do to put your best foot forward? As one of the biggest digital agencies in North America, with a growing fo...

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