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Augmented Reality: Blending Real-World and Digital Marketing
Thursday, August 04, 2016
jgartin
Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon....
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Announcing…Expanded Text Ads from Google
Wednesday, July 27, 2016
mfigures
25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… Paid media managers don’t count sheep to get to sleep; we recite the character limits for ad...
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Google report reveals video viewability is improving, but with inconsistencies
Tuesday, July 26, 2016
LRegan
Google’s State of Play report for video is recently published, and offers some useful insights into how the global programmatic video market is faring. Overall, video viewability has improved...
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Pokémon GO: How can local businesses get in on the action?
Monday, July 25, 2016
JOakley
Unless you’ve been living under a rock these past couple of weeks, you can’t have failed to notice the latest smartphone craze that is Pokémon GO. It’s taken the UK and the rest of the world...
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Attribution Modeling – Giving Credit Where Credit Is Due
Wednesday, July 20, 2016
DAC
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the...
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Is Augmented Reality the Future of Digital Marketing?
Friday, July 15, 2016
Peter Gourlay
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
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What is native advertising exactly?
Thursday, July 14, 2016
LRegan
The online ad and marketing world is made up of a baffling blend of jargon and acronyms. From programmatic to real-time bidding (RTB), agile marketing to retargeting, PPC to behavioural targeting,...
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A sporting bonanza: Comparing the world’s biggest sporting events
Wednesday, July 13, 2016
gwarner
With the limp body of English hopes in the Euros barely cold, preparations have already begun for gearing up for the summer’s next big sporting event. Take down the St George’s Crosses and put...
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The Advertiser’s Guide to Instagram Ads
Thursday, July 07, 2016
angelikialvanou
Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the...
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INTERSECTION: Industry leads come together to discuss the future of digital
Tuesday, July 05, 2016
DAC
On a (rare) barmy evening in June we at DAC London were joined by some industry heads in the Haymarket Hotel, just off Piccadilly Circus. Hiring out the Rocklin Room we invited friends old and new...
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