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Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon....
25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… Paid media managers don’t count sheep to get to sleep; we recite the character limits for ad...
Google’s State of Play report for video is recently published, and offers some useful insights into how the global programmatic video market is faring. Overall, video viewability has improved...
Unless you’ve been living under a rock these past couple of weeks, you can’t have failed to notice the latest smartphone craze that is Pokémon GO. It’s taken the UK and the rest of the world...
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the...
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual...
The online ad and marketing world is made up of a baffling blend of jargon and acronyms. From programmatic to real-time bidding (RTB), agile marketing to retargeting, PPC to behavioural targeting,...
With the limp body of English hopes in the Euros barely cold, preparations have already begun for gearing up for the summer’s next big sporting event. Take down the St George’s Crosses and put...
Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the...
On a (rare) barmy evening in June we at DAC London were joined by some industry heads in the Haymarket Hotel, just off Piccadilly Circus. Hiring out the Rocklin Room we invited friends old and new...
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