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How to use AdWords Editor’s Duplicate Keywords Tool
Thursday, October 06, 2016
graemeorr
See that guy down there? His name is “Stressed Out PPC Manager.” Look at him – he’s so stressed out! You can see it in his furrowed brow. Why, you ask? His accounts are packed with duplicate...
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Google Penguin updated to part of core algorithm
Wednesday, September 28, 2016
Grant Whiteside
SEO
There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google...
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How Google’s on a mission to build the “most detailed” maps in the world
Friday, September 16, 2016
DAC
Earlier this week, Google invited 75 of its top Local Guides from many corners of the world, to an all-expenses-paid summit at its headquarters in Los Angeles. According to Business Insider, these...
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DAC Creates Mobile-First Website for AlarmForce
Thursday, September 15, 2016
DAC
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC. We have been working with AlarmForce for over two years and beat out five...
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Independent Research Firm Highlights the Importance of Local Search for Brands
Tuesday, September 13, 2016
DAC
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
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Dark social, and what you need to know about it
Monday, September 12, 2016
DAC
‘Dark social’ implies something rather intriguing and sinister doesn’t it? If you’re not familiar with the term I hate to disappoint, but put simply, in the world of online marketing it...
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On your marks, get set, go! The race for instant video heats up.
Thursday, September 08, 2016
JOakley
The competition for instant video is becoming a fierce one. Facebook upped its stakes in the mobile video race last week, with the launch of Instant Video on Messenger. The new feature is a step in...
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Updated Google Insights: Are You Focusing Your Efforts in the Right Area?
Wednesday, September 07, 2016
Lauren Jones
Google is always changing – at times it seems, faster than the weather. Changes to Google Insights, which live within Google My Business, is just the latest update. While we used to have...
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Is Facebook gearing up to lead the ad blocking debate?
Monday, September 05, 2016
DAC
In a controversial move, Facebook announced this week that it plans to begin circumventing ad blocking software, forcing ads to appear for all of its desktop users, including those using ad blocking...
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Should your business be thinking about Snapchat Geofilters?
Friday, September 02, 2016
DAC
In celebration of A-level results this week, Nationwide Building Society partnered with Snapchat to offer a custom geofilter and lens across the UK, aiming to target its next generation of customers....
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