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Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital...
Twitter announced last week that it is killing off its video sharing app, Vine. The service, which launched in 2013, let users create six second lopping videos (and sometimes longer), which could...
Some of the best and brightest digital marketers from several of Vancouver’s top companies came together last week at DAC’s Digital Marketing Round Table to discuss challenges and solutions...
Earlier in the year, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers. Mark Zuckerberg led the reveal, saying: “I’ve...
It is with great pride that we can announce that DAC London won Best Head Office Supplier at the prestigious Center Parcs Supplier Awards 2016. The competition was fierce as Center Parcs has almost...
If we’re honest, it’s taken the industry some time to get to grips with mobile, and the worry is that we’ve come to it too late. From a brand and marketer perspective it has proved a confusing...
Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for...
81% of consumers go online to search for products and services to make local buying decisions. This has big businesses beginning to see that local marketing should be at the core of their marketing...
There has been a lot written about the subject of media transparency, but what is certain is that we are at a pivotal moment in agency / client life as a result of growing concerns that agencies have...
‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to...
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