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Google quietly made some pretty big changes to its long-standing keyword matching options within Google Adwords earlier this week, altering the way its exact and phrase match types will trigger...
Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in...
DAC held a one-day Canadian Marketing Association (CMA) seminar titled “Lead Generation Minus the Guesswork” last week at The Advocates‘ Society in downtown Toronto. Presenters from DAC...
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access...
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement...
It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that...
Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...
Measuring the return on investment (ROI) of social media advertising activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent...
Matt Cutts, Google’s sheriff of all things Search Engine Optimisation, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official...
There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should...
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