Blog

Enhanced Campaigns and The Need For A Proper Landing Page Structure
Thursday, February 14, 2013
Guest Contributor
By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard...
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Screens Collide with Google’s New Enhanced Campaigns
Wednesday, February 06, 2013
DAC
Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty...
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Mobile: Your 2013 Resolution
Thursday, January 24, 2013
Guest Contributor
If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was a somewhat foreign...
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Google looks to bridge clicks and bricks with Zavers coupon service
Wednesday, January 16, 2013
DAC
Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behaviour. This has been an enormous problem for...
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Paid Search, Display and Video Increases in Expenditure Over 2012
Sunday, October 14, 2012
Grant Whiteside
Reading through the Digital advertising formats in the latest UK advertising spend figures from the IAB’s survey conducted by PWC, its clear that paid search is still thriving regardless of the...
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SMX East 2012 Day One Recap: The Changing Face of Search Marketing
Wednesday, October 03, 2012
DAC
This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of...
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Dynamic Location Insertion for AdWords
Thursday, August 02, 2012
Guest Contributor
There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular,...
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The Best Kind of Test–One Where We Give You the Answers!
Wednesday, July 25, 2012
Amy Rybczynski
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and...
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No One Likes to Zoom and Fumble: A Business Case for Dedicated Mobile Pages
Wednesday, May 16, 2012
Guest Contributor
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, Search Engine Optimisation, local business...
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Google Tests Seller Ratings for Adwords in UK
Wednesday, October 27, 2010
Grant Whiteside
Earlier this week it was noticed by Patrick Altoft that Google has to be testing seller ratings on the UK AdWords results, just in time to take advantage of increased Christmas marketing budgets. The...
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