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A few years ago, I was interviewing for a search engine marketing/paid media position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was....

The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but also in terms of the new opportunities and capabilities for search marketers. One of the areas that...

Google have changed the way that advertisers can reach their audiences. No longer can you advertise to specific audience groups exclusively targeting them by the device they use. Googles latest money...

We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some...

First, let’s kick off the blog post with the most obvious question you’ll ask yourself once you find out about the changes that are happening to your AdWords Campaigns. Why on Earth did...

By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard...

Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty...

If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was a somewhat foreign...

Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behaviour. This has been an enormous problem for...

Reading through the Digital advertising formats in the latest UK advertising spend figures from the IAB’s survey conducted by PWC, its clear that paid search is still thriving regardless of the...